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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie; Rahman, Mohammad Mafizur; Rosenberger, … - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
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Do retail alliances enhance customer experience? : examining the relationship between alliance value and customer satisfaction with the alliance
Mouri, Nacef; Bindroo, Vishal; Ganesh, Jaishankar - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1231-1254
Persistent link: https://www.econbiz.de/10011405230
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Measuring customer equity and managing the customer asset : an explanatory study in the Australian hotels
Carr, Anthony; Drennan, Judy; Andrews, Lynda - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1670-1700
Persistent link: https://www.econbiz.de/10011608062
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Exploring the potential of customer accounting : a synthesis of the accounting and marketing literatures
McManus, Lisa; Guilding, Chris - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 771-795
Persistent link: https://www.econbiz.de/10003768195
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Online service quality : content and process of analysis
Piercy, Niall - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 747-785
Persistent link: https://www.econbiz.de/10010375796
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The brand authenticity continuum : strategic approaches for building value
Napoli, Julie; Dickinson-Delaporte, Sonia; Beverland, … - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
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The human lens : how anthropomorphic reasoning varies by product complexity and enhances personal value
Hart, Philip M.; Jones, Shawn R.; Stafford, Marla Royne - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 105-121
Persistent link: https://www.econbiz.de/10009733435
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A critical examination of service loyalty measures
El-Manstrly, Dahlia; Harrison, Tina - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1834-1861
Persistent link: https://www.econbiz.de/10010235007