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A study of trust over time within a social network mediated environment
Palmer, Adrian; Huo, Qunying - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1816-1833
Persistent link: https://www.econbiz.de/10010235010
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Managing negative word-of-mouth : an exploratory study
Williams, Martin; Buttle, Francis A. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1423-1447
Persistent link: https://www.econbiz.de/10010433914
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Brand identity and online self-customisation usefulness perception
He, Hongwei; Harris, Lloyd C.; Wang, Weiyue; Haider, Kamran - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
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Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
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When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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Buying a sponsor's brand: the role of affective commitment to the sponsored team
Lings, Ian N.; Owen, Kate M. - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 483-496
Persistent link: https://www.econbiz.de/10003492224
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Media amplification of a brand crisis and its affect on brand trust
Yannopoulou, Natalia; Koronis, Epaminodas; Elliott, Richard - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 530-546
Persistent link: https://www.econbiz.de/10009159916
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Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
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Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie; Khammash, Marwan - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
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Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert; Uncles, Mark D.; Lomax, Wendy - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 786-801
Persistent link: https://www.econbiz.de/10010375794