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The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
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Balancing acts : managing employees and reputation in social media
Rokka, Joonas; Karlsson, Katariina; Tienari, Janne - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
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Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm
Maxwell, Rachael; Knox, Simon - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 893-907
Persistent link: https://www.econbiz.de/10003902354
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Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian; Temperley, John; Lima, Anderson - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 927-939
Persistent link: https://www.econbiz.de/10003902389
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Consumers' forgiveness after brand transgression : the effect of the firm's corporate social responsibility and response
Tsarenko, Yelena; Tojib, Dewi - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1851-1871
Persistent link: https://www.econbiz.de/10011406204
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Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.; Herz, Marc; Schlegelmilch, Bodo B. - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
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How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris; Ziegfeld, Agnes - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
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Employer branding: strategic implications for staff recruitment
Wilden, Ralf; Gudergan, Siegfried; Lings, Ian - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 56-73
Persistent link: https://www.econbiz.de/10003979627
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Value marketing through corporate reputation : an empirical investigation of Thai hospitals
Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin J.; … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 243-268
Persistent link: https://www.econbiz.de/10008989907
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Corporate image, loyalty, and commitment in the consumer travel industry
Richard, James E.; Zhang, Annie - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 568-593
Persistent link: https://www.econbiz.de/10009558875