Narrow search
Showing 301 - 310 of 388
Cover Image
Consumer vulnerability and exclusion : a study of carers in the tourism marketplace
Hunter-Jones, Philippa - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 165-180
Persistent link: https://www.econbiz.de/10008841665
Cover Image
The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.; Yan, Ruoh-nan; Ogle, Jennifer Paff; … - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 100-123
Persistent link: https://www.econbiz.de/10008841679
Cover Image
Towards a richer understanding of consumers in social marketing contexts : revisiting the stage of change model
Logie-MacIver, Liz; Piacentini, Maria - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 60-76
Persistent link: https://www.econbiz.de/10008841695
Cover Image
When consumers cope with price-persuasion knowledge : the role of topic knowledge
Kachersky, Luke; Kim, Hyeong Min - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 28-40
Persistent link: https://www.econbiz.de/10008841703
Cover Image
Deviant customer behaviour : a study of techniques of neutralisation
Harris, Lloyd C.; Daunt, Kate L. - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 834-853
Persistent link: https://www.econbiz.de/10009310362
Cover Image
Behaviour an climate change : consumer perceptions of responsibility
Wells, Victoria K.; Ponting, Cerys A.; Peattie, Kenneth J. - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 808-833
Persistent link: https://www.econbiz.de/10009310363
Cover Image
The consumerist turn in higher education : policy aspirations and outcomes
Naidoo, Rajani; Shankar, Avi; Veer, Ekant - In: Journal of marketing management : MM 27 (2011) 11/12, pp. 1142-1162
Persistent link: https://www.econbiz.de/10009387533
Cover Image
Special issue: Revisiting contemporary issues in green/ethical marketing
2012
Persistent link: https://www.econbiz.de/10009387580
Cover Image
Purchase power : an examination of consumption as voting
Moraes, Caroline; Shaw, Deirdre; Carrigan, Marylyn - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 1059-1079
Persistent link: https://www.econbiz.de/10009349569
Cover Image
Antecedents of attitude and intention towards counterfeit symbolic and experiential products
Michaelidou, Nina; Christodoulides, George - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 976-991
Persistent link: https://www.econbiz.de/10009349576