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The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R. - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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Online brand communities : constructing and co-constructing brand culture
Schembri, Sharon; Latimer, Lorien - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 628-651
Persistent link: https://www.econbiz.de/10011577362
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Testing the robustness of brand partitions identified from purchase duplication analysis
Dawes, John G. - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
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The brand authenticity continuum : strategic approaches for building value
Napoli, Julie; Dickinson-Delaporte, Sonia; Beverland, … - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
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A brand preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham; Ghoneim, Ahmad; Irani, Zahir; Ying, Fan - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
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Construction of silence on issues of sustainability through branding in the fashion market
Solér, Cecilia; Baeza, Julia; Svärd, Camilla - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
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Exploring the brand's world-as-asemblage : the brand as a market shaping device
Onyas, Winfred Ikiring; Ryan, Annmarie - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
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Brand transformation : a performative approach to brand regeneration
Lucarelli, Andrea; Hallin, Anette - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
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The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
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The rise of inconspicuous consumption
Eckhardt, Giana M.; Belk, Russell W.; Wilson, Jonathan A. J. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10011309052