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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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How customer "learn" to work for retailers
Cassidy, Kim; Baron, Steve; Lu, Xiaoming - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190
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Conceptualising town centre image and the consumer experience
Hart, Cathy; Stachow, Grazyna; Cadogan, John W. - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1753-1781
Persistent link: https://www.econbiz.de/10010235016
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The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
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The rise of inconspicuous consumption
Eckhardt, Giana M.; Belk, Russell W.; Wilson, Jonathan A. J. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
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Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep; Harris, Lloyd C. - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
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Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree; Shankar, Avi - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
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Understanding the town centre customer experience (TCCE)
Stocchi, Lara; Hart, Cathy; Haji, Iftakar - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
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The value of knowing what customers really want : the impact of salesperson ability to read non-verbal cues of affect on service quality
Puccinelli, Nancy M.; Andrzejewski, Susan A.; Markos, Ereni - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 356-373
Persistent link: https://www.econbiz.de/10009761873