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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
Konsumentenverhalten
307
Beziehungsmarketing
82
Relationship marketing
82
Brand management
54
Markenführung
54
Brand image
39
Markenimage
39
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35
Social web
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32
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Marketingmanagement
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Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Veer, Ekant
5
Carlson, Jamie
4
Carrigan, Marylyn
4
Dennis, Charles
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Moraes, Caroline
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Buttle, Francis A.
3
Conduit, Jodie
3
Cova, Bernard
3
Devlin, James F.
3
Hamilton, Kathy
3
Hollebeek, Linda D.
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Martin, Drew
3
McEachern, Morven G.
3
Parsons, Elizabeth
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Teller, Christoph
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Andrews, Lynda
2
Ang, Lawrence
2
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
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Journal of marketing management : MM
Journal of business research : JBR
2,397
Journal of retailing and consumer services
2,238
International journal of hospitality management
873
International journal of consumer studies
775
NBER working paper series
716
Psychology & marketing
698
SpringerLink / Bücher
671
Working paper / National Bureau of Economic Research, Inc.
615
Journal of consumer research : JCR ; an interdisciplinary bimonthly
596
NBER Working Paper
548
Journal of retailing
516
European Journal of Marketing
506
Industrial marketing management : the international journal for industrial and high-tech firms
495
Management science : journal of the Institute for Operations Research and the Management Sciences
459
Asia Pacific journal of marketing and logistics
438
The international review of retail, distribution and consumer research
424
The journal of product & brand management
422
International journal of retail & distribution management
420
European journal of marketing : EJM
416
The journal of brand management : an international journal
408
Journal of marketing
405
Journal of Consumer Marketing
404
International Journal of Retail & Distribution Management
402
Journal of the Academy of Marketing Science
395
Journal of marketing research : JMR
389
The journal of services marketing
380
Journal of travel and tourism marketing
378
Tourism management : research, policies, practice
377
European journal of operational research : EJOR
364
The service industries journal
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Cogent business & management
338
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
338
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
337
Discussion paper series / IZA
336
Journal of business ethics : JOBE
336
Journal of international consumer marketing
331
International journal of contemporary hospitality management
326
Marketing letters : a journal of research in marketing
326
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ECONIS (ZBW)
376
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1
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
2
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
3
How customer "learn" to work for retailers
Cassidy, Kim
;
Baron, Steve
;
Lu, Xiaoming
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190
Saved in:
4
Conceptualising town centre image and the consumer experience
Hart, Cathy
;
Stachow, Grazyna
;
Cadogan, John W.
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1753-1781
Persistent link: https://www.econbiz.de/10010235016
Saved in:
5
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
6
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
7
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
8
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
9
Understanding the town centre customer experience (TCCE)
Stocchi, Lara
;
Hart, Cathy
;
Haji, Iftakar
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
Saved in:
10
The value of knowing what customers really want : the impact of salesperson ability to read non-verbal cues of affect on service quality
Puccinelli, Nancy M.
;
Andrzejewski, Susan A.
;
Markos, Ereni
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 356-373
Persistent link: https://www.econbiz.de/10009761873
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