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Reducing household water consumption : a social marketing approach
Lowe, Ben; Lynch, David; Lowe, Julian F. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
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Emotions as determinants of electric car usage intention
Moons, Ingrid; Pelsmacker, Patrick de - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
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Understanding consumers' social networking site usage
Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
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The contribution of implicit cognition to the Theory of Reasoned Action Model : a study of food preferences
Ackermann, Claire-Lise; Palmer, Adrian - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 529-550
Persistent link: https://www.econbiz.de/10010376935
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Myopia, customer returns and the theory of planned behaviour
King, Tamira; Dennis, Charles; Wright, Len Tiu - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 185-203
Persistent link: https://www.econbiz.de/10003678025
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Unpacking the interplay between organisational factors and the economic environment in the creation of consumer vulnerability
Canhoto, Ana Isabel Domingos; Dibb, Sally - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 335-356
Persistent link: https://www.econbiz.de/10011545667
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Complex services and choice criteria : an example from the life assurance market
Devlin, James F. - In: Journal of marketing management : MM 23 (2007) 7/8, pp. 631-650
Persistent link: https://www.econbiz.de/10003558851
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Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
Richard, James E.; Meuli, Paul G. - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 698-719
Persistent link: https://www.econbiz.de/10009776451
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A critical examination of service loyalty measures
El-Manstrly, Dahlia; Harrison, Tina - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1834-1861
Persistent link: https://www.econbiz.de/10010235007
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The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Theron, Edwin; Terblanche, Nic S.; Boshoff, Christo - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 997-1010
Persistent link: https://www.econbiz.de/10003786756