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~isPartOf:"Journal of marketing management : MM"
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Marketing management
122
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Consumer behaviour
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Marketing
24
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19
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19
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14
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Hunt, Shelby D.
5
Tadajewski, Mark
3
Aitken, Robert
2
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2
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2
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2
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2
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2
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2
Lang, John T.
2
Lindgreen, Adam
2
O'Cass, Aron
2
O'Gorman, Kevin
2
Polonsky, Michael J.
2
Ramaseshan, B.
2
Ryals, Lynette
2
Ryan, Annmarie
2
Smith Maguire, Jennifer
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Taheri, Babak
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Varadarajan, Rajan
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1
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1
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1
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1
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
523
NBER working paper series
424
Working paper / National Bureau of Economic Research, Inc.
347
NBER Working Paper
338
SpringerLink / Bücher
310
Journal of advertising research
300
Industrial marketing management : the international journal for industrial and high-tech firms
270
Journal of marketing communications
247
International journal of advertising : the review of marketing communications
222
European Journal of Marketing
220
International journal of advertising : the quarterly review of marketing communications
210
Journal of strategic marketing
204
Journal of advertising : official publication of the American Academy of Advertising
202
European journal of marketing : EJM
196
Journal of advertising
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Management science : journal of the Institute for Operations Research and the Management Sciences
181
Europäische Hochschulschriften / 5
178
Journal of marketing
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Journal of Consumer Marketing
148
Journal of retailing and consumer services
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
141
Journal of health economics
136
Journal of the Academy of Marketing Science
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
The European journal of health economics : HEPAC ; health economics in prevention and care
118
European journal of operational research : EJOR
117
Health economics
115
The journal of business & industrial marketing
115
International journal of pharmaceutical and healthcare marketing : IJPHM
114
Marketing Intelligence & Planning
112
Journal of marketing research : JMR
110
Journal of promotion management : JPM
110
Marketing intelligence & planning
99
Gabler Edition Wissenschaft
98
Jahrbuch der Absatz- und Verbrauchsforschung
97
Psychology & marketing
97
Health marketing quarterly
96
CESifo working papers
94
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
93
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ECONIS (ZBW)
142
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1
"Is there a gap in the market, and is there a market in the gap?" : How
advertising
planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
2
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
3
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
4
A grounded theory of doctors' information search behaviour : implications for information provision, pharmaceutical market entry and development
Black, Iain
;
Tagg, Stephen
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10003459048
Saved in:
5
Beyond matrices and black-box algorithms : setting marketing priorities with marketing strategy conferences
Schilling, Martin S.
;
Schulze-Cleven, Paul J.
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 571-590
Persistent link: https://www.econbiz.de/10003874176
Saved in:
6
Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill
;
Lee, Jong-Ho
;
Wright, George
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1305-1330
Persistent link: https://www.econbiz.de/10009702004
Saved in:
7
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
8
Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.
;
Reich, Brandon J.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
Saved in:
9
Advertising
agency planning - conceptualising network relationships
Grant, Ian
;
McLeod, Charlotte
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 425-442
Persistent link: https://www.econbiz.de/10003492217
Saved in:
10
Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
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