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"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
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Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
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Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
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A grounded theory of doctors' information search behaviour : implications for information provision, pharmaceutical market entry and development
Black, Iain; Tagg, Stephen - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 347-366
Persistent link: https://www.econbiz.de/10003459048
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Beyond matrices and black-box algorithms : setting marketing priorities with marketing strategy conferences
Schilling, Martin S.; Schulze-Cleven, Paul J. - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 571-590
Persistent link: https://www.econbiz.de/10003874176
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Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill; Lee, Jong-Ho; Wright, George - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1305-1330
Persistent link: https://www.econbiz.de/10009702004
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Unpacking celebrity brands through unpaid market communications
Davies, Fiona; Slater, Stephanie - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
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Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.; Reich, Brandon J. - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
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Advertising agency planning - conceptualising network relationships
Grant, Ian; McLeod, Charlotte - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 425-442
Persistent link: https://www.econbiz.de/10003492217
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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378