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Fashion creation and diffusion : the institution of marketing
Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
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Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree; Shankar, Avi - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
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The impact of perceived crowding on consumers' store patronage intentions : role of optimal stimulation level and shopping motivation
Mehta, Ritu; Sharma, Narendra K.; Swami, Sanjeev - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 812-835
Persistent link: https://www.econbiz.de/10009790974
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Construction of silence on issues of sustainability through branding in the fashion market
Solér, Cecilia; Baeza, Julia; Svärd, Camilla - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
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Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.; Houvinen, Annamari - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
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Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia; Mueller, Claudia - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 562-583
Persistent link: https://www.econbiz.de/10009776472
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Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
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The usefulness of Schwartz's "values theory" in understanding consumer behaviour towards differentiated products
Krystallis, Athanasios; Vassallo, Marco; Chryssohoidis, … - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1438-1463
Persistent link: https://www.econbiz.de/10009701998
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Performing market segmentation : a performative perspective
Venter, Peet; Wright, Alex; Dibb, Sally - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 62-83
Persistent link: https://www.econbiz.de/10010511384
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Brand management in small and medium-sized (SME) retailers : a future research agenda
Mitchell, Richard; Hutchinson, Karise; Quinn, Barry - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1367-1393
Persistent link: https://www.econbiz.de/10010209634