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Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Journal of marketing research 60 (2023) 5, pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
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The smell of healthy choices : cross-modal sensory compensation effects of ambient scent on food purchases
Biswas, Dipayan; Szocs, Courtney - In: Journal of marketing research 56 (2019) 1, pp. 123-141
Persistent link: https://www.econbiz.de/10012177247
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Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta; Kamleitner, Bernadette; Biswas, Dipayan - In: Journal of marketing research 57 (2020) 2, pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
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The impact of a complement-based assortment organization on purchases
Sarantopoulos, Panagiotis; Theotokis, Aristeidis; … - In: Journal of marketing research 56 (2019) 3, pp. 459-478
Persistent link: https://www.econbiz.de/10012177566
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Service robots rising : how humanoid robots influence service experiences and elicit compensatory consumer responses
Mende, Martin; Scott, Maura L.; Doorn, Jenny van; … - In: Journal of marketing research 56 (2019) 4, pp. 535-556
Persistent link: https://www.econbiz.de/10012177580
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The sales impact of using handheld scanners : evidence from the field
Grewal, Dhruv; Noble, Stephanie M.; Ahlbom, Carl-Philip; … - In: Journal of marketing research 57 (2020) 3, pp. 527-547
Persistent link: https://www.econbiz.de/10012214322
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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.; … - In: Journal of marketing research 60 (2023) 6, pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
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Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis; Emrich, Oliver; Grewal, Dhruv; … - In: Journal of marketing research 57 (2020) 5, pp. 917-936
Persistent link: https://www.econbiz.de/10012271989