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Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194

Persistent link: https://www.econbiz.de/10003713019

Iyengar, Raghuram; Jedidi, Kamel; Kohli, Rajeev - In: Journal of marketing research : JMR 45 (2008) 2, pp. 195-210

Persistent link: https://www.econbiz.de/10003713022

Wilde, Els de; Cooke, Alan D. J.; Janiszewski, Chris - In: Journal of marketing research : JMR 45 (2008) 4, pp. 437-449

Persistent link: https://www.econbiz.de/10003756211

Cheema, Amar; Patrick, Vanessa M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 462-472

Persistent link: https://www.econbiz.de/10003756357

Bradlow, Eric T. (contributor) - 2008

Persistent link: https://www.econbiz.de/10003774200

Botti, Simona; Broniarczyk, Susan; Häubl, Gerald; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 183-199

Persistent link: https://www.econbiz.de/10003774239

Dubé, Laurette; Bechara, Antoine; Böckenholt, Ulf; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 323-336

Persistent link: https://www.econbiz.de/10003774348

Bronnenberg, Bart J.; Dubé, Jean Pierre; Mela, Carl F.; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 367-382

Persistent link: https://www.econbiz.de/10003774410

Ratner, Rebecca K.; Soman, Dilip; Zauberman, Gal; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 383-397

Persistent link: https://www.econbiz.de/10003774421

Amaldoss, Wilfred; Ho, Teck-Hua; Krishna, Aradhna; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 417-429

Persistent link: https://www.econbiz.de/10003774431