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Kamakura, Wagner A. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 379-390

Persistent link: https://www.econbiz.de/10001075767

Lichtenstein, Donald R. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 429-443

Persistent link: https://www.econbiz.de/10001075765

Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167

Persistent link: https://www.econbiz.de/10001051617

Nikolova, Hristina; Inman, J. Jeffrey - In: Journal of marketing research : JMR 52 (2015) 6, pp. 817-835

Persistent link: https://www.econbiz.de/10011421726

Isaac, Mathew S.; Brough, Aaron R.; Grayson, Kent - In: Journal of marketing research : JMR 53 (2016) 3, pp. 338-353

Persistent link: https://www.econbiz.de/10011502922

Jung, Minah H.; Perfecto, Hannah; Nelson, Leif D. - In: Journal of marketing research : JMR 53 (2016) 3, pp. 354-368

Persistent link: https://www.econbiz.de/10011502926

Danaher, Peter J.; Smith, Michael S.; Ranasinghe, Kulan; … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 710-725

Persistent link: https://www.econbiz.de/10011349858

Cavanaugh, Lisa A.; Bettman, James R.; Luce, Mary Frances - In: Journal of marketing research : JMR 52 (2015) 5, pp. 657-673

Persistent link: https://www.econbiz.de/10011349865

Meißner, Martin; Musalem, Andrés; Huber, Joel - In: Journal of marketing research : JMR 53 (2016) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10011450342

Etkin, Jordan; Sela, Aner - In: Journal of marketing research : JMR 53 (2016) 1, pp. 77-90

Persistent link: https://www.econbiz.de/10011450379