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Marketing management
41
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10
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Heerde, Harald J. van
3
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Journal of marketing research : JMR
Journal of business research : JBR
375
Industrial marketing management : the international journal for industrial and high-tech firms
358
SpringerLink / Bücher
252
Journal of strategic marketing
199
Europäische Hochschulschriften / 5
154
The journal of business & industrial marketing
147
European journal of marketing : EJM
140
Journal of the Academy of Marketing Science
136
Journal of marketing
127
Journal of marketing management : MM
125
The journal of personal selling & sales management : JPSSM
115
Journal of marketing communications
105
Journal of retailing and consumer services
93
Marketing intelligence & planning
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Gabler Edition Wissenschaft
83
Springer eBook Collection
80
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Markt in Kürze
61
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
57
NBER working paper series
57
Journal of personal selling & sales management
55
Springer eBook Collection / Business and Economics
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Asia Pacific journal of marketing and logistics
53
Working paper / National Bureau of Economic Research, Inc.
53
Journal of advertising research
50
The marketing review
50
International marketing review
48
Journal of global marketing
47
Marketing : ZFP ; journal of research and management
47
Psychology & marketing
47
Harvard business review : HBR
46
Journal of business economics : JBE
46
Journal of business ethics : JOBE
45
Marketing letters : a journal of research in marketing
44
Journal of business-to-business marketing
43
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ECONIS (ZBW)
51
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1
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10
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51
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date (oldest first)
1
Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
Saved in:
2
Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry
Crosby, Lawrence A.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 404-411
Persistent link: https://www.econbiz.de/10001036428
Saved in:
3
The effects of a direct mail coupon on brand choice behavior
Bawa, Kapil
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 370-376
Persistent link: https://www.econbiz.de/10001036473
Saved in:
4
Homogeneous contracts for heterogeneous agents : aligning sales force composition and compensation
Daljord, Øystein
;
Misra, Sanjog
;
Nair, Harikesh
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10011485249
Saved in:
5
Can sales uncertainty increase firm profits?
Syam, Niladri
;
Hess, James D.
;
Yang, Ying
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 199-206
Persistent link: https://www.econbiz.de/10011485269
Saved in:
6
Is cash king for sales compensation plans? : evidence from a large-scale field intervention
Viswanathan, Madhu
;
Li, Xiaolin
;
John, George
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 368-381
Persistent link: https://www.econbiz.de/10011878704
Saved in:
7
The impact of mergers and acquisitions on the sales force
Bommaraju, Raghu
;
Ahearne, Michael
;
Hall, Zachary R.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 254-264
Persistent link: https://www.econbiz.de/10011845009
Saved in:
8
Salesforce compensation : an empirical investigation of factors related to use of salary versus incentive compensation
John, George
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10001059647
Saved in:
9
Influence of formalization on the organizational commitment and work alienation of salespeople and industrial buyers
Michaels, Ronald E.
;
Cron, William L.
;
Dubinsky, Alan J.
; …
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 376-383
Persistent link: https://www.econbiz.de/10001059785
Saved in:
10
When do group incentives for salespeople work?
Lim, Noah
;
Chen, Hua
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 320-334
Persistent link: https://www.econbiz.de/10010380956
Saved in:
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