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Principles of marketing
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Marketing management
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1986
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Journal of marketing research : JMR
SpringerLink / Bücher
551
Journal of business research : JBR
431
Industrial marketing management : the international journal for industrial and high-tech firms
309
UTB
257
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
210
Journal of Food Distribution Research
208
European journal of marketing : EJM
187
Springer eBook Collection
176
Journal of marketing management : MM
175
Journal of the Academy of Marketing Science
150
Journal of marketing
141
Lehrbuch
137
Management Science
134
Journal of Agricultural and Applied Economics
130
The journal of business & industrial marketing
128
Gabler Edition Wissenschaft
126
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Springer eBook Collection / Business and Economics
117
Marketing intelligence & planning
112
Journal of marketing communications
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
International Food and Agribusiness Management Review
94
Journal of retailing and consumer services
92
Journal of marketing education : JME
84
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Marketing theory
78
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
The marketing review
72
Agricultural and Resource Economics Review
70
Economics Papers from University Paris Dauphine
69
Journal of macromarketing : examining the interactions among markets, marketing, and society
69
Marketing : ZFP ; journal of research and management
68
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of business ethics : JOBE
66
Journal of Agribusiness
65
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ECONIS (ZBW)
67
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1
Mobility of top
marketing
and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
2
Risk, information, and incentives in online affiliate
marketing
Edelman, Benjamin
;
Brandi, Wesley
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010526414
Saved in:
3
Individual differences and
marketing
decision support system usage and satisfaction
Zinkhan, George M.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
Saved in:
4
Evaluation and use of
marketing
research by decision makers : a behavioral simulation
Lee, Hanjoon
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
Saved in:
5
A simultaneous approach to market segmentation and market structuring
Grover, Rajiv
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10001036291
Saved in:
6
Estimating elasticities with PIMS data : methodolog. issues and substantive implications
Hagerty, Michael R.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10001040379
Saved in:
7
Alliances industrial purchasing : the determinants of joint action in buyer-supplier relationships
Heide, Jan B.
- In:
Journal of marketing research : JMR
27
(
1990
)
1
,
pp. 24-36
Persistent link: https://www.econbiz.de/10001081964
Saved in:
8
New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 282-292
Persistent link: https://www.econbiz.de/10001054425
Saved in:
9
Marketing
's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander
;
Fischer, Marc
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
Saved in:
10
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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