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When should original equipment manufacturers use branded component contracts with suppliers?
Ghosh, Mrinal; John, George - In: Journal of marketing research : JMR 46 (2009) 5, pp. 597-611
Persistent link: https://www.econbiz.de/10003896198
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Role of reference price on price and quantity : insights from business-to-business markets
Bruno, Hernan A.; Che, Hai; Dutta, Shantanu - In: Journal of marketing research : JMR 49 (2012) 5, pp. 640-654
Persistent link: https://www.econbiz.de/10009659302
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Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita; Kumar, V. - In: Journal of marketing research : JMR 50 (2013) 1, pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
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Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui; Gupta, Aditya; Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 4, pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah; Kumar, V. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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The predictive validity of multiple-item versus single-item measures of the same constructs
Bergkvist, Lars; Rossiter, John R. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 175-184
Persistent link: https://www.econbiz.de/10003486863
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Reservation price as a range: an incentive-compatible measurement approach
Wang, Tuo; Venkatesh, R.; Chatterjee, Rabikar - In: Journal of marketing research : JMR 44 (2007) 2, pp. 200-213
Persistent link: https://www.econbiz.de/10003486892
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An incentive-aligned mechanism for conjoint analysis
Ding, Min - In: Journal of marketing research : JMR 44 (2007) 2, pp. 214-223
Persistent link: https://www.econbiz.de/10003486905
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The effect of measurement task transparency on preference construction and evaluations of personalized recommendations
Kramer, Thomas - In: Journal of marketing research : JMR 44 (2007) 2, pp. 224-233
Persistent link: https://www.econbiz.de/10003486908
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Choice goal attainment and decision and consumption satisfaction
Heitmann, Mark; Lehmann, Donald R.; Herrmann, Andreas - In: Journal of marketing research : JMR 44 (2007) 2, pp. 234-250
Persistent link: https://www.econbiz.de/10003486914