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Winners and losers in a major price war
Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 45 (2008) 5, pp. 499-518
Persistent link: https://www.econbiz.de/10003770544
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Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge; Gielens, Katrijn; Gijsbrechts, Els - In: Journal of marketing research : JMR 47 (2010) 5, pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
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Sales drops from closing shops : assessing the impact of store outlet closures on retail chain revenue
Haans, Hans; Gijsbrechts, Els - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1025-1040
Persistent link: https://www.econbiz.de/10008796594
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Shopper response to bundle promotions for packaged goods
Foubert, Bram; Gijsbrechts, Els - In: Journal of marketing research : JMR 44 (2007) 4, pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
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Consumption-based cross-brand learning : are private labels really private?
Szymanowski, Maciej; Gijsbrechts, Els - In: Journal of marketing research : JMR 49 (2012) 2, pp. 231-246
Persistent link: https://www.econbiz.de/10009524186
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Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
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The impact of category prices on store price image formation : an empirical analysis
Lourenço, Carlos J. S.; Gijsbrechts, Els; Paap, Richard - In: Journal of marketing research : JMR 52 (2015) 2, pp. 200-216
Persistent link: https://www.econbiz.de/10010526562
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Shopper loyalty to whom? : chain versus outlet loyalty in the context of store acquisitions
Lin, Arjen van; Gijsbrechts, Els - In: Journal of marketing research : JMR 51 (2014) 3, pp. 352-370
Persistent link: https://www.econbiz.de/10010380950
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Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of marketing research : JMR 50 (2013) 5, pp. 606-626
Persistent link: https://www.econbiz.de/10010195938
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Take turns or march in sync? : the impact of the national brand promotion calendar on manufacturer and retailer performance
Guyt, Jonne Y.; Gijsbrechts, Els - In: Journal of marketing research : JMR 51 (2014) 6, pp. 753-772
Persistent link: https://www.econbiz.de/10010471014