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Gijsbrechts, Els
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Heerde, Harald J. van
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Pauwels, Koen
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Journal of marketing research : JMR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
6
Working paper / European Institute for Advanced Studies in Management
6
Journal of retailing
3
MO
3
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
3
European journal of operational research : EJOR
2
Journal of marketing
2
Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
2
Tijdschrift voor economie en management
2
Bedrijseconomische Verhandeling, Centrum voor Bedrijseconomie en Bedrijfseconometrie, Department Economische Wetenschappen, Universitaire Faculteiten St. Ignatius, Universiteit Antwerpen
1
Belgian journal of operations research, statistics and computer science
1
Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universitaire Faculteiten St. Ignatius, Universiteit Antwerpen / Working Paper
1
Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universitaire Faculteiten St. Ignatius, Universiteit Antwerpen, Departament Economische Wetenschappen / Working Paper
1
Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universitaire Faculteiten St. Ignatius, Universiteit Antwerpen, Departement Economische Wetenschappen / Working Paper
1
Centrum voor Bedrijfseconomie en Bedrijseconometrie, Universitaire Faculteiten St. Ignatius, Universiteit Antwerpen, Department Economische Wetenschappen, Working Paper
1
D/1983/2263/3
1
D/1983/2263/4
1
D/1983/2263/9
1
Discussion paper / Center for Economic Research, Tilburg University
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Edward Elgar E-Book Archive
1
European Journal of Operational Research
1
International Journal of Physical Distribution & Materials Management
1
Journal of international marketing
1
Management of structural change : contributions to modern management ; [reports of the First International Editors of Zeitschrift für Betriebswirtschaft Scientific Conference held in Evanston, Illinois, in October 1994]
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Other publications TiSEM
1
Research and the development of pedagogical materials : working papers
1
Research handbooks in business and management series
1
Research memorandum / METEOR
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Research paper / Faculty of Applied Economics, University of Antwerp
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Research working papers / Institut Européen d'Administration des Affaires
1
South African Journal of Business Management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / EIASM, European Institute for Advanced Studies in Management
1
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1
Winners and losers in a major price war
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 499-518
Persistent link: https://www.econbiz.de/10003770544
Saved in:
2
Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge
;
Gielens, Katrijn
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
Saved in:
3
Sales drops from closing shops : assessing the impact of store outlet closures on retail chain revenue
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1025-1040
Persistent link: https://www.econbiz.de/10008796594
Saved in:
4
Shopper response to bundle promotions for packaged goods
Foubert, Bram
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
Saved in:
5
Consumption-based cross-brand learning : are private labels really private?
Szymanowski, Maciej
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10009524186
Saved in:
6
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Saved in:
7
The impact of category prices on store price image formation : an empirical analysis
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
;
Paap, Richard
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10010526562
Saved in:
8
Shopper loyalty to whom? : chain versus outlet loyalty in the context of store acquisitions
Lin, Arjen van
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 352-370
Persistent link: https://www.econbiz.de/10010380950
Saved in:
9
Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 606-626
Persistent link: https://www.econbiz.de/10010195938
Saved in:
10
Take turns or march in sync? : the impact of the national brand promotion calendar on manufacturer and retailer performance
Guyt, Jonne Y.
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 753-772
Persistent link: https://www.econbiz.de/10010471014
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