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A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging
Dietvorst, Roeland C.; Verbeke, Willem J. M. I.; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 653-668
Persistent link: https://www.econbiz.de/10003896265
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Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen; Verbeke, Willem J. M. I.; Strien, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
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Social context and advertising memory
Puntoni, Stefano; Tavassoli, Nader T. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 284-296
Persistent link: https://www.econbiz.de/10003486929
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The anchor contraction effect in international marketing research
Langhe, Bart de; Puntoni, Stefano; Fernandes, Daniel; … - In: Journal of marketing research : JMR 48 (2011) 2, pp. 366-380
Persistent link: https://www.econbiz.de/10008988435
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Gender identity salience and perceived vulnerability to breast cancer
Puntoni, Stefano; Sweldens, Steven; Tavassoli, Nader T. - In: Journal of marketing research : JMR 48 (2011) 3, pp. 413-424
Persistent link: https://www.econbiz.de/10009161375
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Productivity metrics and consumers' misunderstanding of time savings
Langhe, Bart de; Puntoni, Stefano - In: Journal of marketing research : JMR 53 (2016) 3, pp. 396-406
Persistent link: https://www.econbiz.de/10011503075
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Man versus machine : resisting automation in identity-based consumer behavior
Leung, Eugina; Paolacci, Gabriele; Puntoni, Stefano - In: Journal of marketing research : JMR 55 (2018) 6, pp. 818-831
Persistent link: https://www.econbiz.de/10011971225
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Social Context and Advertising Memory
Puntoni, Stefano; Tavassoli, Nader T. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 284-296
Persistent link: https://www.econbiz.de/10007719278
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Gender Identity Salience and Perceived Vulnerability to Breast Cancer
Puntoni, Stefano; Sweldens, Steven; Tavassoli, Nader T - In: Journal of marketing research : JMR 48 (2011) 3, pp. 413-425
Persistent link: https://www.econbiz.de/10009966631