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Journal of marketing research : JMR
Journal of business research : JBR
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Cogent business & management
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Journal of international consumer marketing
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ECONIS (ZBW)
346
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1
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
Saved in:
2
More evidence challenging the robustness and usefulness of the attraction effect
Yang, Sybil
;
Lynn, Michael
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 508-513
Persistent link: https://www.econbiz.de/10010399700
Saved in:
3
Circle of incompetence : sense of understanding as an improper guide to investment risk
Long, Andrew R.
;
Fernbach, Philip M.
;
Langhe, Bart de
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10011912726
Saved in:
4
Relationship governance dynamics : the roles of partner selection efforts and mutual investments
Wathne, Kenneth H.
;
Heide, Jan B.
;
Mooi, Erik A.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011958183
Saved in:
5
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
6
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
7
The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
Saved in:
8
A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
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9
Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de
;
Cooke, Alan D. J.
;
Janiszewski, Chris
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
Saved in:
10
When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices
Hamilton, Rebecca W.
;
Srivastava, Joydeep
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 450-461
Persistent link: https://www.econbiz.de/10003756212
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