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Why do consumers buy counterfeit luxury brands?
Wilcox, Keith; Kim, Hyeong Min; Sen, Sankar - In: Journal of marketing research : JMR 46 (2009) 2, pp. 247-259
Persistent link: https://www.econbiz.de/10003828031
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Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen; Verbeke, Willem J. M. I.; Strien, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
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Judging the book by its cover? : how consumers decode conspicuous consumption cues in buyer-seller relationships
Scott, Maura L.; Mende, Martin; Bolton, Lisa E. - In: Journal of marketing research : JMR 50 (2013) 3, pp. 334-347
Persistent link: https://www.econbiz.de/10009755701
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Sales drops from closing shops : assessing the impact of store outlet closures on retail chain revenue
Haans, Hans; Gijsbrechts, Els - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1025-1040
Persistent link: https://www.econbiz.de/10008796594
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Multitier store brands and channel profits
Amaldoss, Wilfred; Shin, Woochoel - In: Journal of marketing research : JMR 52 (2015) 6, pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
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Suppliers caught in supermarket price wars : victims or victors? : insights from a Dutch price war
Sotgiu, Francesca; Gielens, Katrijn - In: Journal of marketing research : JMR 52 (2015) 6, pp. 784-800
Persistent link: https://www.econbiz.de/10011421698
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Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
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Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of marketing research : JMR 50 (2013) 5, pp. 606-626
Persistent link: https://www.econbiz.de/10010195938
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Preference minorities and the internet
Choi, Jeonghye; Bell, David R. - In: Journal of marketing research : JMR 48 (2011) 4, pp. 670-682
Persistent link: https://www.econbiz.de/10009272398
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The space-to-product ratio effect : how interstitial space influences product aesthetic appeal, store perceptions, and product preference
Sevilla, Julio; Townsend, Claudia - In: Journal of marketing research : JMR 53 (2016) 5, pp. 665-681
Persistent link: https://www.econbiz.de/10011600521