//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Making consumers switch from c...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
343
Konsumentenverhalten
343
Market research
68
Marktforschung
68
Experiment
40
Advertising effects
38
Werbewirkung
38
Präferenztheorie
37
Theory of preferences
37
Brand management
31
Markenführung
31
Brand image
29
Markenimage
29
Theorie
28
Theory
28
Emotion
26
Einzelhandel
24
Internet marketing
23
Online-Marketing
23
Cognition
21
Kognition
21
Retail trade
21
Perception
20
Wahrnehmung
20
Beziehungsmarketing
19
Relationship marketing
19
Decision under uncertainty
18
Entscheidung unter Unsicherheit
18
Advertising
17
Decision
17
Entscheidung
17
Werbung
17
Personality psychology
16
Persönlichkeitspsychologie
16
Preismanagement
15
Pricing strategy
15
Sales promotion
15
Verkaufsförderung
15
Viral marketing
15
Virales Marketing
15
more ...
less ...
Online availability
All
Undetermined
88
Type of publication
All
Article
357
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
355
Aufsatz in Zeitschrift
355
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
355
Undetermined
3
Author
All
Dhar, Ravi
11
Dahl, Darren W.
7
Gijsbrechts, Els
7
Kumar, V.
7
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Chernev, Alexander
3
Cutright, Keisha M.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
Grewal, Dhruv
3
Hagtvedt, Henrik
3
Hamilton, Rebecca W.
3
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of retailing and consumer services
2,139
Journal of business research : JBR
2,086
International journal of consumer studies
773
International journal of hospitality management
743
Psychology & marketing
667
NBER working paper series
594
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Working paper / National Bureau of Economic Research, Inc.
500
Journal of retailing
492
NBER Working Paper
449
SpringerLink / Bücher
436
International journal of retail & distribution management
413
The journal of product & brand management
410
The international review of retail, distribution and consumer research
409
European Journal of Marketing
405
Management science : journal of the Institute for Operations Research and the Management Sciences
404
Asia Pacific journal of marketing and logistics
403
The journal of brand management : an international journal
388
International Journal of Retail & Distribution Management
387
Journal of Consumer Marketing
371
European journal of marketing : EJM
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing
332
Journal of marketing management : MM
325
Journal of international consumer marketing
323
Journal of travel and tourism marketing
319
Journal of fashion marketing and management
311
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Cogent business & management
308
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
307
Marketing letters : a journal of research in marketing
301
Journal of marketing communications
299
European journal of operational research : EJOR
297
Tourism management : research, policies, practice
297
Journal of consumer behaviour : an international research review
288
The journal of consumer marketing
287
Journal of business ethics : JOBE
286
Journal of the Academy of Marketing Science
284
International journal of production economics
273
more ...
less ...
Source
All
ECONIS (ZBW)
358
Showing
1
-
10
of
358
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why do consumers buy counterfeit luxury brands?
Wilcox, Keith
;
Kim, Hyeong Min
;
Sen, Sankar
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10003828031
Saved in:
2
Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Strien, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
Saved in:
3
Judging the book by its cover? : how consumers decode conspicuous consumption cues in buyer-seller relationships
Scott, Maura L.
;
Mende, Martin
;
Bolton, Lisa E.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 334-347
Persistent link: https://www.econbiz.de/10009755701
Saved in:
4
Sales drops from closing shops : assessing the impact of store outlet closures on retail chain revenue
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1025-1040
Persistent link: https://www.econbiz.de/10008796594
Saved in:
5
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
6
Suppliers caught in supermarket price wars : victims or victors? : insights from a Dutch price war
Sotgiu, Francesca
;
Gielens, Katrijn
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 784-800
Persistent link: https://www.econbiz.de/10011421698
Saved in:
7
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van
;
Gijsbrechts, Els
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Saved in:
8
Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 606-626
Persistent link: https://www.econbiz.de/10010195938
Saved in:
9
Preference minorities and the internet
Choi, Jeonghye
;
Bell, David R.
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 670-682
Persistent link: https://www.econbiz.de/10009272398
Saved in:
10
The space-to-product ratio effect : how interstitial space influences product aesthetic appeal, store perceptions, and product preference
Sevilla, Julio
;
Townsend, Claudia
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10011600521
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->