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Journal of marketing research : JMR
Journal of business ethics : JOBE
2,273
Journal of business research : JBR
2,229
Journal of retailing and consumer services
1,944
International journal of hospitality management
796
International journal of consumer studies
771
SpringerLink / Bücher
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Psychology & marketing
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NBER working paper series
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Working paper / National Bureau of Economic Research, Inc.
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Journal of Business Ethics
506
Journal of business ethics : JBE
456
NBER Working Paper
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European Journal of Marketing
431
The journal of product & brand management
406
Asia Pacific journal of marketing and logistics
398
The journal of brand management : an international journal
396
Journal of Consumer Marketing
394
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
386
European journal of marketing : EJM
381
Cogent business & management
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Management science : journal of the Institute for Operations Research and the Management Sciences
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of marketing management : MM
325
Tourism management : research, policies, practice
325
Journal of international consumer marketing
324
Springer eBook Collection
324
Journal of travel and tourism marketing
322
Journal of marketing communications
314
Technological forecasting & social change : an international journal
308
Journal of marketing
307
Journal of retailing
307
Journal of fashion marketing and management
300
Journal of economic psychology : research in economic psychology and behavioral economics
298
International journal of contemporary hospitality management
297
Marketing letters : a journal of research in marketing
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
International journal of retail & distribution management
295
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
346
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1
Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 355-365
Persistent link: https://www.econbiz.de/10008988436
Saved in:
2
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
3
Ethical decisions and response mode compatibility : weighting of ehtical attributes in consideration sets formed by excluding versus including product alternatives
Irwin, Julie R.
;
Walker Reczek, Rebecca
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003828027
Saved in:
4
The impact of relative standards on the propensity to disclose
Acquisti, Alessandro
;
John, Leslie K.
;
Loewenstein, …
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 160-174
Persistent link: https://www.econbiz.de/10009524209
Saved in:
5
Low-stakes opportunism
Jap, Sandy D.
;
Robertson, Diana C.
;
Rindfleisch, Aric
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 216-227
Persistent link: https://www.econbiz.de/10009737776
Saved in:
6
The impact of mergers and acquisitions on the sales force
Bommaraju, Raghu
;
Ahearne, Michael
;
Hall, Zachary R.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 254-264
Persistent link: https://www.econbiz.de/10011845009
Saved in:
7
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
8
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
9
The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
Saved in:
10
A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
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