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Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365
Persistent link: https://www.econbiz.de/10008988436
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Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev; Zhang, Y. Charles; Aydinoğlu, Nilüfer Z.; … - In: Journal of marketing research : JMR 54 (2017) 6, pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
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Ethical decisions and response mode compatibility : weighting of ehtical attributes in consideration sets formed by excluding versus including product alternatives
Irwin, Julie R.; Walker Reczek, Rebecca - In: Journal of marketing research : JMR 46 (2009) 2, pp. 234-246
Persistent link: https://www.econbiz.de/10003828027
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The impact of relative standards on the propensity to disclose
Acquisti, Alessandro; John, Leslie K.; Loewenstein, … - In: Journal of marketing research : JMR 49 (2012) 2, pp. 160-174
Persistent link: https://www.econbiz.de/10009524209
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Low-stakes opportunism
Jap, Sandy D.; Robertson, Diana C.; Rindfleisch, Aric; … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 216-227
Persistent link: https://www.econbiz.de/10009737776
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The impact of mergers and acquisitions on the sales force
Bommaraju, Raghu; Ahearne, Michael; Hall, Zachary R.; … - In: Journal of marketing research : JMR 55 (2018) 2, pp. 254-264
Persistent link: https://www.econbiz.de/10011845009
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Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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A conjoint approach to multipart pricing
Iyengar, Raghuram; Jedidi, Kamel; Kohli, Rajeev - In: Journal of marketing research : JMR 45 (2008) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
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The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.; Sudhir, K.; Talukdar, Debabrata - In: Journal of marketing research : JMR 45 (2008) 2, pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
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A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica; Shiv, Baba; Nowlis, Stephen M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 403-413
Persistent link: https://www.econbiz.de/10003756179