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The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
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Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin; Yang, Sha - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
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Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 3, pp. 478-494
Persistent link: https://www.econbiz.de/10011697473
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The completeness heuristic : product shape completeness influences size perceptions, preference, and consumption
Sevilla, Julio; Kahn, Barbara E. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10010349038
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Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 51 (2014) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
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Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan; Kahn, Barbara E. - In: Journal of marketing research : JMR 46 (2009) 6, pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
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Supersize in one dimension, downsize in three dimensions : effects of spatial dimensionality on size perceptions and preferences
Chandon, Pierre; Ordabayeva, Nailya - In: Journal of marketing research : JMR 46 (2009) 6, pp. 739-753
Persistent link: https://www.econbiz.de/10003926909
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The effect of recycling versus trashing on consumption : theory and experimental evidence
Sun, Monic; Trudel, Remi - In: Journal of marketing research : JMR 54 (2017) 2, pp. 293-305
Persistent link: https://www.econbiz.de/10011697373
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The relationship between perceived and objective price-quality
Lichtenstein, Donald R. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 429-443
Persistent link: https://www.econbiz.de/10001075765
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Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10001036286