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Transaction attributes and customer valuation
Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew; Kumar, V. - In: Journal of marketing research : JMR 52 (2015) 2, pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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The challenge of retaining customers acquired with free trials
Datta, Hannes; Foubert, Bram; Heerde, Harald J. van - In: Journal of marketing research : JMR 52 (2015) 2, pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
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Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 53 (2016) 6, pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
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Managing customer profits : the power of habits
Shah, Denish; Kumar, V.; Kim, Kihyun Hannah - In: Journal of marketing research : JMR 51 (2014) 6, pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
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The importance of modeling temporal dependence of timing and quantity in direct marketing
Jen, Lichung; Chou, Chien-heng; Allenby, Greg M. - In: Journal of marketing research : JMR 46 (2009) 4, pp. 482-493
Persistent link: https://www.econbiz.de/10003872292
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Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Palmatier, Robert W.; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 44 (2007) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10003486870
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Learning and acting on customer information : a simulation-based demonstration on service allocations with offshore centers
Sun, Baohong; Li, Shibo - In: Journal of marketing research : JMR 48 (2011) 1, pp. 72-86
Persistent link: https://www.econbiz.de/10008858643
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Stockouts in online retailing
Jing, Xiaoqing; Lewis, Michael - In: Journal of marketing research : JMR 48 (2011) 2, pp. 342-354
Persistent link: https://www.econbiz.de/10008988442
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Measuring and managing a salesperson's future value to the firm
Kumar, V.; Sunder, Sarang; Leone, Robert P. - In: Journal of marketing research : JMR 51 (2014) 5, pp. 591-608
Persistent link: https://www.econbiz.de/10010489702