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Ask and you shall (not) receive : close friends prioritize relational signaling over recipient preferences in their gift choices
Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 1001-1018
Persistent link: https://www.econbiz.de/10011648431
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Modeling multiple relationships in social networks
Ansari, Asim; Koenigsberg, Oded; Stahl, Florian - In: Journal of marketing research : JMR 48 (2011) 4, pp. 713-728
Persistent link: https://www.econbiz.de/10009272385
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Feeling love and doing more for distant others : specific positive emotions differentially affect prosocial consumption
Cavanaugh, Lisa A.; Bettman, James R.; Luce, Mary Frances - In: Journal of marketing research : JMR 52 (2015) 5, pp. 657-673
Persistent link: https://www.econbiz.de/10011349865
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Social interactions and monetary incentives in driving consumer repeat behavior
Toker-Yildiz, Kamer; Trivedi, Minakshi; Choi, Jeonghye; … - In: Journal of marketing research : JMR 54 (2017) 3, pp. 364-380
Persistent link: https://www.econbiz.de/10011697428
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Asymmetric social interactions in physician prescription behavior : the role of opinion leaders
Nair, Harikesh; Manchanda, Puneet; Bhatia, Tulikaa - In: Journal of marketing research : JMR 47 (2010) 5, pp. 883-895
Persistent link: https://www.econbiz.de/10008666385
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The influence of friends on consumer spending : the role of agency-communion orientation and self-monitoring
Kurt, Didem; Inman, J. Jeffrey; Argo, Jennifer J. - In: Journal of marketing research : JMR 48 (2011) 4, pp. 741-754
Persistent link: https://www.econbiz.de/10009272378
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Sharing with friends versus strangers : how interpersonal closeness influences word-of-mouth valence
Dubois, David; Bonezza, Andrea; De Angelis, Matteo - In: Journal of marketing research : JMR 53 (2016) 5, pp. 712-727
Persistent link: https://www.econbiz.de/10011650385
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Transaction attributes and customer valuation
Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
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Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.; Kim, Molan; Smith, Keith Marion - In: Journal of marketing research : JMR 53 (2016) 2, pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
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Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage : a cross-industry analysis at the customer and firm levels
Larivière, Bart; Keiningham, Timothy; Aksoy, Lerzan; … - In: Journal of marketing research : JMR 53 (2016) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10011450384