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Decoding costumer-firm relationships : how attachment styles help explain customers' preferences to closeness, repurchase intentions, and changes in relationship breadth
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: Journal of marketing research : JMR 50 (2013) 1, pp. 125-142
Persistent link: https://www.econbiz.de/10009715240
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Transaction attributes and customer valuation
Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
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The challenge of retaining customers acquired with free trials
Datta, Hannes; Foubert, Bram; Heerde, Harald J. van - In: Journal of marketing research : JMR 52 (2015) 2, pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
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Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage : a cross-industry analysis at the customer and firm levels
Larivière, Bart; Keiningham, Timothy; Aksoy, Lerzan; … - In: Journal of marketing research : JMR 53 (2016) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10011450384
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Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: Journal of marketing research : JMR 46 (2009) 6, pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
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Why do salespeople quit? : an empirical examination of own and peer effects on salesperson turnover behavior
Sunder, Sarang; Kumar, V.; Goreczny, Ashley; Maurer, Todd - In: Journal of marketing research : JMR 54 (2017) 3, pp. 381-397
Persistent link: https://www.econbiz.de/10011697433
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Frontline problem-solving effectiveness : a dynamic analysis of verbal and nonverbal cues
Marinova, Detelina; Singh, Sunil K.; Singh, Jagdip - In: Journal of marketing research : JMR 55 (2018) 2, pp. 178-192
Persistent link: https://www.econbiz.de/10011844990
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Learning from a service guarantee quasi experiment
Chen, Xinlei; John, George; Hays, Julie M.; Hill, Arthur V. - In: Journal of marketing research : JMR 46 (2009) 5, pp. 584-596
Persistent link: https://www.econbiz.de/10003896183
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Does customer satisfaction matter to investors? : findings from the bond market
Anderson, Eugene W.; Mansi, Sattar - In: Journal of marketing research : JMR 46 (2009) 5, pp. 703-714
Persistent link: https://www.econbiz.de/10003896383
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Choice goal attainment and decision and consumption satisfaction
Heitmann, Mark; Lehmann, Donald R.; Herrmann, Andreas - In: Journal of marketing research : JMR 44 (2007) 2, pp. 234-250
Persistent link: https://www.econbiz.de/10003486914