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The critical role of internal marketing in knowledge management in not-for-profit organizations
Hume, Craig; Hume, Margee - In: Journal of nonprofit & public sector marketing 27 (2015) 1, pp. 23-47
Persistent link: https://www.econbiz.de/10010528160
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Nonprofit organizations in mexico : a preliminary study on knowledge creation from the beneficiaries' perspectives
Contreras-Medina, David Israel; Díaz Nieto, Elia Socorro; … - In: Journal of nonprofit & public sector marketing 32 (2020) 5, pp. 407-426
Persistent link: https://www.econbiz.de/10012312834
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Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata; Von Der Osten, Flávio; Didonet, Simone … - In: Journal of nonprofit & public sector marketing 33 (2021) 1, pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
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The impact of peer-influence : how does social network endorsement affect nonprofits and for-profit companies?
Tofighi, Maryam; Mazaheri, Ebrahim; Anderson, Jeffrey E. - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 177-203
Persistent link: https://www.econbiz.de/10013205206
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Recruiting and retaining older adult volunteers : implications for practice
Devaney, Carmel; Kearns, Noreen; Fives, Allyn; Canavan, John - In: Journal of nonprofit & public sector marketing 27 (2015) 4, pp. 331-350
Persistent link: https://www.econbiz.de/10011415475
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The ethical frameworks of social media policies among U.S. nonprofit organizations : legal expectations, dialogic prescriptions, and a dialectical model
Gilstrap, Curt; Minchow-Proffitt, Hannah - In: Journal of nonprofit & public sector marketing 29 (2017) 2, pp. 169-187
Persistent link: https://www.econbiz.de/10011743491
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Celebrity endorsement and involvement with the social cause in nonprofit organizations
García de los Salmones, Ma del Mar; Dominguez, Rafael - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 309-326
Persistent link: https://www.econbiz.de/10011627710
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Corporate rebranding : an employee-focused nonprofit case study
Chad, Paul - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 327-350
Persistent link: https://www.econbiz.de/10011627716
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Social norms and fundraising : the trade-off between enhanced donations and donor identity esteem
Shang, Jen; Sargeant, Adrian - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 351-363
Persistent link: https://www.econbiz.de/10011627725
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Encouraging charitable donations via charity gift cards : a self-determination theoretical account
Mulder, Mark R.; Joireman, Jeff - In: Journal of nonprofit & public sector marketing 28 (2016) 3, pp. 234-251
Persistent link: https://www.econbiz.de/10011591271