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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Journal of promotion management : JPM 24 (2018) 3, pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
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Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 20 (2014) 2, pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
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Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve; Phau, Ian; Jamieson, Kyle; Shimul, Anwar Sadat - In: Journal of promotion management : JPM 23 (2017) 1, pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
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Keeping up with the Kardashians : consumers' intention to engage in cosmetic surgery
Sood, Abhinav; Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 23 (2017) 2, pp. 185-206
Persistent link: https://www.econbiz.de/10011729509
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Journal of promotion management : JPM 24 (2018) 3, pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
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Television advertising avoidance : advancing research methodology
Dix, Steve; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 114-133
Persistent link: https://www.econbiz.de/10003974802