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Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter; Aiyeku, Joseph F. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
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Olympic sponsorship activation and the creation of competitive advantage
Papadimitriou, Dimitra; Apostolopoulou, Artemisia - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 90-117
Persistent link: https://www.econbiz.de/10003884509
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Sponsorship leveraging case studies : Sydney 2000 Olympic Games
Tripodi, John A.; Hirons, Martin - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 118-136
Persistent link: https://www.econbiz.de/10003884527
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The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.; Williams, Glenda C.; Eastman, Susan T. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
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Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
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Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.; Apostolopoulou, Artemisia; Gladden, James M. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
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Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James; Brinker, David L. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A. - In: Journal of promotion management : JPM 18 (2012) 4, pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
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The effect of sport sponsorship programs of various sport events on stock price behavior during a sport event
Filis, George N.; Spais, George S. - In: Journal of promotion management : JPM 18 (2012) 1, pp. 3-41
Persistent link: https://www.econbiz.de/10009535756