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~isPartOf:"Journal of promotion management : JPM"
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Advertising
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Journal of promotion management : JPM
SpringerLink / Bücher
460
Journal of business research : JBR
341
Journal of advertising research
260
NBER working paper series
228
International journal of advertising : the review of marketing communications
216
Working paper / National Bureau of Economic Research, Inc.
209
NBER Working Paper
200
Journal of advertising
192
Europäische Hochschulschriften / 5
191
International journal of advertising : the quarterly review of marketing communications
183
Journal of marketing
180
Journal of advertising : official publication of the American Academy of Advertising
172
Management science : journal of the Institute for Operations Research and the Management Sciences
170
Journal of marketing communications
158
European journal of marketing : EJM
154
European journal of operational research : EJOR
148
International journal of production economics
138
International journal of industrial organization
131
Springer eBook Collection
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Industrial marketing management : the international journal for industrial and high-tech firms
129
International journal of production research
125
Discussion paper / Centre for Economic Policy Research
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
124
Journal of marketing research : JMR
122
Jahrbuch der Absatz- und Verbrauchsforschung
121
Economics letters
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Journal of retailing and consumer services
107
American journal of agricultural economics
106
Journal of historical research in marketing
101
Springer eBook Collection / Business and Economics
101
CESifo working papers
91
Journal of the Academy of Marketing Science
91
Marketing : ZFP ; journal of research and management
90
Gabler Edition Wissenschaft
88
Journal of marketing management : MM
84
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
Psychology & marketing
81
Applied economics
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ECONIS (ZBW)
86
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1
Impact of advertising model's body size on perceived product quality : category-based induction approach
Kim, Hyuksoo
;
Sohn, Steve H.
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 151-174
Persistent link: https://www.econbiz.de/10011522076
Saved in:
2
Impact of "high quality, low price" appeal on consumer evaluations
Shirai, Miyuri
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 776-797
Persistent link: https://www.econbiz.de/10011433664
Saved in:
3
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
4
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
Saved in:
5
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
6
Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
Saved in:
7
Special issue: "Down Under"
Phau, Ian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003974819
Saved in:
8
Syntax complexity and presentation order as determinants of comprehension in print advertisements
Jae, Haeran
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 522-532
Persistent link: https://www.econbiz.de/10008825713
Saved in:
9
Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
10
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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