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Advertising
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Journal of promotion management : JPM
Journal of business research : JBR
281
Journal of advertising research
270
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
198
Journal of advertising : official publication of the American Academy of Advertising
198
Journal of advertising
187
Journal of marketing communications
165
European Journal of Marketing
148
Journal of Consumer Marketing
142
Creativity and innovation management
131
SpringerLink / Bücher
118
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of marketing
85
NBER working paper series
84
Young Consumers
83
Working paper / National Bureau of Economic Research, Inc.
79
Strategic Direction
78
NBER Working Paper
77
European journal of marketing : EJM
76
Journal of marketing research : JMR
75
European journal of operational research : EJOR
73
Journal of historical research in marketing
72
Journal of retailing and consumer services
69
Marketing Science
69
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
65
International Marketing Review
61
International journal of internet marketing and advertising : IJIMA
61
Journal of business ethics : JOBE
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
55
Journal of Product & Brand Management
55
Springer eBook Collection
52
Academy of Management journal : AMJ
51
Health marketing quarterly
51
Journal of current issues and research in advertising : JCIRA
51
International journal of hospitality management
50
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ECONIS (ZBW)
89
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1
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
2
Toward a model to enhance synergy of out-of-home
advertising
media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
3
The future of
creativity
in
advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
4
The power of creative
advertising
and consumers' perceived risk
Shirkhodaee, Maysam
;
Rezaee, Saeed
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 590-606
Persistent link: https://www.econbiz.de/10010467265
Saved in:
5
Advertising
the US. National Organic standard : a well-intentioned cue lost in the shuffle?
Guion, Deirdre T.
;
Stanton, Julie V.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10009678848
Saved in:
6
Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
Saved in:
7
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
8
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
9
Offensiveness of
advertising
with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
10
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in
advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
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