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Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32

Persistent link: https://www.econbiz.de/10011304633

2008

Persistent link: https://www.econbiz.de/10003810676

Jeong, Yongick; King, Cynthia - In: Journal of promotion management : JPM 16 (2010) 3, pp. 247-264

Persistent link: https://www.econbiz.de/10008647429

Pan, Po-lin; Meng, Juan; Zhou, Shuhua - In: Journal of promotion management : JPM 18 (2012) 2, pp. 189-208

Persistent link: https://www.econbiz.de/10009560051

Poddar, Amit; Donthu, Naveen - In: Journal of promotion management : JPM 17 (2011) 2, pp. 183-206

Persistent link: https://www.econbiz.de/10009248095

Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300

Persistent link: https://www.econbiz.de/10011532956

Kalliny, Morris - In: Journal of promotion management : JPM 18 (2012) 4, pp. 436-457

Persistent link: https://www.econbiz.de/10009678852

Muehling, Darrel D.; Pascal, Vincent J. - In: Journal of promotion management : JPM 18 (2012) 1, pp. 100-118

Persistent link: https://www.econbiz.de/10009535752

Hernandez, Monica D. - In: Journal of promotion management : JPM 17 (2011) 3, pp. 315-326

Persistent link: https://www.econbiz.de/10009316326

Davies, John J. - In: Journal of promotion management : JPM 17 (2011) 4, pp. 378-395

Persistent link: https://www.econbiz.de/10009422517