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Cultural identity
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Journal of promotion management : JPM
Journal of business research : JBR
109
Discussion paper series / IZA
81
The Jewish journal of sociology
69
Journal of international consumer marketing
58
IZA Discussion Paper
44
International business review : the official journal of the European International Business Academy
44
Discussion paper / Centre for Economic Policy Research
41
International marketing review
41
Journal of international marketing
41
NBER working paper series
40
International journal of cross cultural management : CCM
38
Jewish education
37
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Working paper / National Bureau of Economic Research, Inc.
35
CESifo working papers
34
Journal of business ethics : JOBE
34
The international journal of human resource management
34
NBER Working Paper
32
Journal of global marketing
31
Journal of world business : JWB
29
Management international review : mir ; journal of international business
29
Cross cultural management : an international journal
27
International journal of cross cultural management
24
Journal of international management
24
Working paper
24
Cross cultural & strategic management
22
European journal of international management : EJIM
21
International journal of business and globalisation : IJBG
21
Culture, leadership, and organizations : the GLOBE study of 62 societies
19
SpringerLink / Bücher
18
Commentary
17
Journal of travel and tourism marketing
17
Tourism management : research, policies, practice
17
Asia Pacific journal of marketing and logistics
16
Discussion papers / CEPR
16
Journal of career development
16
Schriftenreihe wissenschaftlicher Abhandlungen des Leo-Baeck-Instituts
16
Journal of economic behavior & organization : JEBO
15
Marketing theory
15
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ECONIS (ZBW)
16
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1
Sex appeal in advertising : what consumers think
Sukanlaya Sawang
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003974808
Saved in:
2
How much are health websites influenced by culture? : content analysis of online diet programs in the United States, the United Kingdom, and Korea
Yu, Jay Hyunjae
;
King, Karen Whitehill
;
Yoon, Hye Jun
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 331-359
Persistent link: https://www.econbiz.de/10008647406
Saved in:
3
Cultural values in Indian television advertising
Khairullah, Durriya Z.
;
Khairullah, Zahid Y.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
Saved in:
4
Consumer-based brand equity : a cross-cultural perspective
Ioannou, Myria
;
Rusu, Olga
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 344-360
Persistent link: https://www.econbiz.de/10009621068
Saved in:
5
Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising
Lee, Yoon J.
;
Liu, Yung-i
;
Lee, Taejun
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 583-604
Persistent link: https://www.econbiz.de/10010233275
Saved in:
6
The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
Saved in:
7
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
8
Analyzing the impact of culture on average time spent on social networking sites
Shneor, Rotem
;
Efrat, Kalanit
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 413-435
Persistent link: https://www.econbiz.de/10010489064
Saved in:
9
Ethnic identity in advertising : a review and meta-analysis
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Heiser, Robert S.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 489-513
Persistent link: https://www.econbiz.de/10009678849
Saved in:
10
The impact of sexual imagery in advertising : comparing Hispanics’ and Non-Hispanics’ attitudes and responses toward print ads
Kelsmark, Kevin Ann
;
Dion, Paul
;
Abratt, Russell
; …
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10009238577
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