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Belch, Michael A.; Belch, George E. - In: Journal of promotion management : JPM 19 (2013) 4, pp. 395-399

Persistent link: https://www.econbiz.de/10010198663

Meyer, Heather M.; Schulz, Steven A. - In: Journal of promotion management : JPM 23 (2017) 4, pp. 504-520

Persistent link: https://www.econbiz.de/10011799264

Quebra, Bruno; Bick, Geoff; Abratt, Russell - In: Journal of promotion management : JPM 19 (2013) 5, pp. 605-628

Persistent link: https://www.econbiz.de/10010233251

Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348

Persistent link: https://www.econbiz.de/10011532969

Loureiro, Sandra Maria Correia - In: Journal of promotion management : JPM 24 (2018) 2, pp. 198-214

Persistent link: https://www.econbiz.de/10011875375

Winchester, Maxwell; Lees, Gavin - In: Journal of promotion management : JPM 22 (2016) 5, pp. 620-636

Persistent link: https://www.econbiz.de/10011631924

Um, Nam-Hyun; Lee, Wei-Na - In: Journal of promotion management : JPM 21 (2015) 1, pp. 33-54

Persistent link: https://www.econbiz.de/10011304632

Edwards, Steven M.; La Ferle, Carrie - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 22-35

Persistent link: https://www.econbiz.de/10003884504

Baack, Daniel W.; Singh, Nitish; Baack, Donald - In: Journal of promotion management : JPM 19 (2013) 1, pp. 38-53

Persistent link: https://www.econbiz.de/10009738246

Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32

Persistent link: https://www.econbiz.de/10011304633