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Schramm, Holger; Knoll, Johannes - In: Journal of promotion management : JPM 21 (2015) 5, pp. 548-565

Persistent link: https://www.econbiz.de/10011433545

Hussain, Rahim; Sweeney, Arthur; Sullivan Mort, Gillian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 96-113

Persistent link: https://www.econbiz.de/10003974801

Lee, Sang Yeal; Cho, Yong-suk - In: Journal of promotion management : JPM 16 (2010) 3, pp. 288-302

Persistent link: https://www.econbiz.de/10008647417

Jeong, Yongick; King, Cynthia - In: Journal of promotion management : JPM 16 (2010) 3, pp. 247-264

Persistent link: https://www.econbiz.de/10008647429

Korgaonkar, Pradeep; Petrescu, Maria; Karson, Eric - In: Journal of promotion management : JPM 21 (2015) 1, pp. 107-125

Persistent link: https://www.econbiz.de/10011304627

Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334

Persistent link: https://www.econbiz.de/10011305231

Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of promotion management : JPM 19 (2013) 2, pp. 139-166

Persistent link: https://www.econbiz.de/10009754907

Tanyel, Faruk; Stuart, Elnora W.; Griffin, Jan - In: Journal of promotion management : JPM 19 (2013) 5, pp. 652-673

Persistent link: https://www.econbiz.de/10010233242

Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348

Persistent link: https://www.econbiz.de/10011532969

Um, Nam-Nyun - In: Journal of promotion management : JPM 22 (2016) 3, pp. 461-477

Persistent link: https://www.econbiz.de/10011533000