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Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
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Cultural values in Indian television advertising
Khairullah, Durriya Z.; Khairullah, Zahid Y. - In: Journal of promotion management : JPM 19 (2013) 2, pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
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Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim; Reijmersdal, Eva A. van - In: Journal of promotion management : JPM 19 (2013) 2, pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
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The impact of commercial break position on advertising effectiveness in different mood conditions
Jeong, Yongick - In: Journal of promotion management : JPM 17 (2011) 3, pp. 291-314
Persistent link: https://www.econbiz.de/10009316331
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Branding over internet and TV advertising
Wang, Alex - In: Journal of promotion management : JPM 17 (2011) 3, pp. 275-290
Persistent link: https://www.econbiz.de/10009316334
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TV ratings and verbal and visual sexual content in promotional ads
Davies, John J. - In: Journal of promotion management : JPM 17 (2011) 4, pp. 378-395
Persistent link: https://www.econbiz.de/10009422517
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Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin; Lee, Jinhee; Park, Jin Seong - In: Journal of promotion management : JPM 23 (2017) 2, pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
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The effective product placement : finding appropriate methods and contexts for higher brand salience
Hong, Soonkwan; Wang, Yong Jian; De los Santos, Gilberto - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 103-120
Persistent link: https://www.econbiz.de/10003810665
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Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter; Aiyeku, Joseph F. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
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The depiction of female models in sport television commercials in the United States by degree of slenderness : an appraisal
Peterson, Robin T.; Xu, Bing; Limbu, Yam - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 184-203
Persistent link: https://www.econbiz.de/10003884538