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~isPartOf:"Journal of promotion management : JPM"
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Advertising
82
Werbung
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Advertising effects
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Consumer behaviour
44
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44
advertising
20
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18
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Journal of promotion management : JPM
NBER working paper series
394
Working paper / National Bureau of Economic Research, Inc.
360
NBER Working Paper
330
Journal of business research : JBR
264
Journal of advertising research
256
International journal of advertising : the review of marketing communications
216
International journal of advertising : the quarterly review of marketing communications
195
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
170
Discussion paper series / IZA
168
European Journal of Marketing
165
SpringerLink / Bücher
161
Journal of marketing communications
157
European journal of operational research : EJOR
146
OECD Environment Statistics
141
Journal of Consumer Marketing
139
Insurance / Mathematics & economics
124
Working paper
119
Policy research working paper : WPS
115
Management science : journal of the Institute for Operations Research and the Management Sciences
114
IZA Discussion Paper
112
Economics letters
107
CESifo working papers
98
Applied economics
97
Discussion paper / Centre for Economic Policy Research
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
Journal of retailing and consumer services
89
Working paper series
89
Working paper / Oxford Poverty & Human Development Initiative
86
IZA Discussion Papers
85
World Bank E-Library Archive
85
European journal of marketing : EJM
84
Young Consumers
84
Journal of marketing
82
Marketing Science
81
World Bank Policy Research Working Paper
80
Journal of economic inequality
78
Journal of marketing research : JMR
77
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
77
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ECONIS (ZBW)
85
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1
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10
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85
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1
Have "millennials" embraced digital
advertising
as they have embraced digital media?
Tanyel, Faruk
;
Stuart, Elnora W.
;
Griffin, Jan
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
Saved in:
2
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
3
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
4
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
5
Offensiveness of
advertising
with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
6
The future of creativity in
advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
7
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in
advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
8
Synergies among
advertising
channels : an efficiency analysis
Stolyarova, Ekaterina
;
Rialp Criado, Josep
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10010373825
Saved in:
9
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
10
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
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