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~isPartOf:"Journal of promotion management : JPM"
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Advertising
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Journal of promotion management : JPM
Journal of business research : JBR
610
European Journal of Marketing
585
SpringerLink / Bücher
537
Journal of advertising research
364
Journal of retailing and consumer services
256
International journal of advertising : the review of marketing communications
254
Marketing Intelligence & Planning
243
Journal of Consumer Marketing
241
Journal of marketing communications
240
International journal of internet marketing and advertising : IJIMA
232
International journal of advertising : the quarterly review of marketing communications
223
Journal of Food Distribution Research
208
Springer eBook Collection
204
Management science : journal of the Institute for Operations Research and the Management Sciences
201
Journal of advertising : official publication of the American Academy of Advertising
198
Journal of advertising
196
Industrial marketing management : the international journal for industrial and high-tech firms
193
Journal of marketing
177
European journal of marketing : EJM
174
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
171
Europäische Hochschulschriften / 5
155
Management Science
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
144
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
140
International Marketing Review
131
Journal of Agricultural and Applied Economics
131
Young Consumers
130
Journal of marketing management : MM
129
Psychology & marketing
127
Journal of Product & Brand Management
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
121
Journal of marketing research : JMR
120
Marketing intelligence & planning
118
Journal of historical research in marketing
116
Journal of promotion management : innovations in planning and applied research
115
Strategic Direction
115
International journal of hospitality management
108
Journal of the Academy of Marketing Science
107
Springer eBook Collection / Business and Economics
105
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ECONIS (ZBW)
128
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1
Toward a model to enhance synergy of out-of-home
advertising
media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
2
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
3
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
4
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
5
Hispanic-Americans, mobile
advertising
and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
6
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
7
Have "millennials" embraced digital
advertising
as they have embraced digital media?
Tanyel, Faruk
;
Stuart, Elnora W.
;
Griffin, Jan
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
Saved in:
8
Consumers' responses to implicit and explicit gay-themed
advertising
in gay vs. mainstream media
Um, Nam-Nyun
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011533000
Saved in:
9
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
10
Product placement versus conventional
advertising
: the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
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