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Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger; Knoll, Johannes - In: Journal of promotion management : JPM 21 (2015) 5, pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
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Do Mexican companies culturally adapt their websites?
González-Trejo, Elí Samuel - In: Journal of promotion management : JPM 16 (2010) 4, pp. 480-493
Persistent link: https://www.econbiz.de/10008825719
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Typologies of banner advertisements' attributes : a content analysis
Hussain, Rahim; Sweeney, Arthur; Sullivan Mort, Gillian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 96-113
Persistent link: https://www.econbiz.de/10003974801
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Do web users care about bannder ads anymore? : the effects of frequency and clutter in web advertising
Lee, Sang Yeal; Cho, Yong-suk - In: Journal of promotion management : JPM 16 (2010) 3, pp. 288-302
Persistent link: https://www.econbiz.de/10008647417
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Impacts of website context relevance on banner advertisement effectiveness
Jeong, Yongick; King, Cynthia - In: Journal of promotion management : JPM 16 (2010) 3, pp. 247-264
Persistent link: https://www.econbiz.de/10008647429
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Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep; Petrescu, Maria; Karson, Eric - In: Journal of promotion management : JPM 21 (2015) 1, pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of promotion management : JPM 19 (2013) 2, pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
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Have "millennials" embraced digital advertising as they have embraced digital media?
Tanyel, Faruk; Stuart, Elnora W.; Griffin, Jan - In: Journal of promotion management : JPM 19 (2013) 5, pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
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Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348
Persistent link: https://www.econbiz.de/10011532969