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Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve; Phau, Ian; Jamieson, Kyle; Shimul, Anwar Sadat - In: Journal of promotion management : JPM 23 (2017) 1, pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
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Keeping up with the Kardashians : consumers' intention to engage in cosmetic surgery
Sood, Abhinav; Quintal, Vanessa; Phau, Ian - In: Journal of promotion management : JPM 23 (2017) 2, pp. 185-206
Persistent link: https://www.econbiz.de/10011729509
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Special issue: country of origin effect : looking back and moving forward
Cheah, Isaac (ed.); Phau, Ian (ed.); Aiello, Gaetano (ed.) - 2018
Persistent link: https://www.econbiz.de/10011875311
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Country of origin effect : looking back and moving forward
Cheah, Isaac; Phau, Ian; Aiello, Gaetano - In: Journal of promotion management : JPM 24 (2018) 3, pp. 293-294
Persistent link: https://www.econbiz.de/10011875410
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Journal of promotion management : JPM 24 (2018) 3, pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Journal of promotion management : JPM 24 (2018) 3, pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
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Investigating the factors influencing digital movie piracy
Phau, Ian; Teah, Min; Liang, Johan - In: Journal of promotion management : JPM 22 (2016) 5, pp. 637-664
Persistent link: https://www.econbiz.de/10011631925
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From the guest editors : about this Journal of Promotion Management "Down Under" special issue
Phau, Ian; Xavier, Robina - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 3-5
Persistent link: https://www.econbiz.de/10003974774
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Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
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Television advertising avoidance : advancing research methodology
Dix, Steve; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 114-133
Persistent link: https://www.econbiz.de/10003974802