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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Online retailing"
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Cultural identity
Konsumentenverhalten
Markenführung
Online retailing
Consumer behaviour
164
Advertising effects
66
Werbewirkung
66
Brand management
57
Internet marketing
53
Online-Marketing
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47
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Loureiro, Sandra Maria Correia
7
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Bang Nguyen Viet
3
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Mohammed-Baksh, Sufyan
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
2,016
Journal of retailing and consumer services
1,945
International journal of consumer studies
762
International journal of hospitality management
728
Psychology & marketing
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
507
Working paper / National Bureau of Economic Research, Inc.
433
The journal of brand management : an international journal
426
The journal of product & brand management
420
Asia Pacific journal of marketing and logistics
394
NBER Working Paper
380
European journal of marketing : EJM
363
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
335
Journal of international consumer marketing
324
Journal of travel and tourism marketing
317
Journal of marketing management : MM
315
Journal of fashion marketing and management
311
SpringerLink / Bücher
310
Journal of retailing
307
Journal of marketing communications
301
Cogent business & management
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
300
International journal of retail & distribution management
297
Tourism management : research, policies, practice
296
Marketing letters : a journal of research in marketing
295
The international review of retail, distribution and consumer research
291
Journal of marketing
290
The journal of consumer marketing
286
Journal of consumer behaviour : an international research review
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Journal of the Academy of Marketing Science
271
International journal of contemporary hospitality management
263
Technological forecasting & social change : an international journal
262
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
251
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ECONIS (ZBW)
165
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1
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165
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1
Consumers' journey toward
brand
loyalty using social media
brand
community engagement : a case of
fashion
brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
Omnichannel shopper segmentation in the
fashion
industry
Mosquera, Ana
;
Juaneda Ayensa, Emma
;
Olarte Pascual, …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
5
,
pp. 681-699
Persistent link: https://www.econbiz.de/10012179057
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
Impact of internal
brand
management on
brand
performance : an empirical investigation of
fashion
brand
Aslam, Madiha
;
Gillani, Syed Hussain Mustafa
;
Usman, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 405-426
Persistent link: https://www.econbiz.de/10013550364
Saved in:
5
Social media influencer promoted sustainable
fashion
: effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
6
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
7
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
Attention-grabbing power of branded vs. unbranded packaging
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012179091
Saved in:
9
Violence in games may not promise an effective
brand
strategy, but plot relation does
Monin Techawachirakul
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 121-143
Persistent link: https://www.econbiz.de/10012179108
Saved in:
10
Impact of dance in advertisements on emotional attachment towards the advertised
brand
: self-congruence theory
Manyiwa, Simon
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012179110
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