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Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa; Lodhi, Suleman Aziz; Sabbir, Rizwan; … - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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Omnichannel shopper segmentation in the fashion industry
Mosquera, Ana; Juaneda Ayensa, Emma; Olarte Pascual, … - In: Journal of promotion management : innovations in … 25 (2019) 5, pp. 681-699
Persistent link: https://www.econbiz.de/10012179057
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How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia; Serra, Jessica; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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Impact of internal brand management on brand performance : an empirical investigation of fashion brand
Aslam, Madiha; Gillani, Syed Hussain Mustafa; Usman, … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 405-426
Persistent link: https://www.econbiz.de/10013550364
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Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.; Tagore, Abhinav; Dua, Sahil - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
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Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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Attention-grabbing power of branded vs. unbranded packaging
Bae, Mikyeung - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 1059-1086
Persistent link: https://www.econbiz.de/10012179091
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Violence in games may not promise an effective brand strategy, but plot relation does
Monin Techawachirakul - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 121-143
Persistent link: https://www.econbiz.de/10012179108
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Impact of dance in advertisements on emotional attachment towards the advertised brand : self-congruence theory
Manyiwa, Simon - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 144-161
Persistent link: https://www.econbiz.de/10012179110