Narrow search
Showing 1 - 10 of 30
Cover Image
Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
Cover Image
The benefits of sales force automation (SFA) : an empirical examination of SFA usage on relationship quality and performance
Holloway, Betsy Bugg; Deitz, George D.; Hansen, John D. - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 223-242
Persistent link: https://www.econbiz.de/10010244789
Cover Image
A comparison of customer commitment in five sectors using the psychological investment model
Bügel, Marnix S.; Bunk, Abraham P.; Verhoef, Peter C. - In: Journal of relationship marketing : innovations & … 9 (2010) 1, pp. 2-29
Persistent link: https://www.econbiz.de/10003974297
Cover Image
Integrating core marketing ethical values into relationship marketing
Siems, Florian; Bruton, James; Moosmayer, Dirk C. - In: Journal of relationship marketing : innovations & … 9 (2010) 2, pp. 68-82
Persistent link: https://www.econbiz.de/10003994876
Cover Image
Retaining customers with shopping convenience
Benoit, Sabine; Faßnacht, Martin; Ettinger, Andreas - In: Journal of relationship marketing : innovations & … 8 (2009) 4, pp. 313-329
Persistent link: https://www.econbiz.de/10003940837
Cover Image
The relationship continuity model and customer loyalty in the banking industry : a case study of the maskan bank of Iran
Faryabi, Mohammad; Sadeghzadeh, Kousar; Zakeri, Abdolnaser - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10011289287
Cover Image
Relational benefits, value, and satisfaction in the relationships between service companies
Ruiz-Molina, María-Eugenia; Gil Saura, Irene; … - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011289298
Cover Image
Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
Cover Image
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Cover Image
The role of consumer happiness in relationship marketing
Belanche, Daniel; Casaló, Luis V.; Guinalíu, Miguel - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 79-94
Persistent link: https://www.econbiz.de/10009774828