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Customer relationship management in electronic markets
Iyer, Gopalkrishnan R. (contributor) - In: Journal of relationship marketing : innovations & … Vol. 2, nr. 3/4 (2003)
Persistent link: https://www.econbiz.de/10004865130
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The future of relationship marketing
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 4, nr. 3/4 (2006)
Persistent link: https://www.econbiz.de/10004874002
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Capturing customer equity : moving from products to customers
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 5, nr. 1 (2006)
Persistent link: https://www.econbiz.de/10004925839
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 5, nr. 2/3 (2006)
Persistent link: https://www.econbiz.de/10004925840
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
Aksoy, Lerzan (contributor) - In: Journal of relationship marketing : innovations & … Vol. 6, nr. 3/4 (2007)
Persistent link: https://www.econbiz.de/10004925842
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Improving customer service and profitability through customer intervention in service relationships
Sharma, Arun - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 327-340
Persistent link: https://www.econbiz.de/10003807750
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An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships
Haenlein, Michael; Kaplan, Andreas M. - In: Journal of relationship marketing : innovations & … 9 (2010) 4, pp. 200-228
Persistent link: https://www.econbiz.de/10008857271
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Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
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Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value
Green, Teegan Courtney Clare; Hartley, Nicole - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 301-320
Persistent link: https://www.econbiz.de/10011412354
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Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.; Gil Saura, Irene; … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 200-217
Persistent link: https://www.econbiz.de/10011633633