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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
696
Journal of retailing and consumer services
600
SpringerLink / Bücher
434
Industrial marketing management : the international journal for industrial and high-tech firms
423
International journal of hospitality management
299
The journal of services marketing
267
The service industries journal
243
The journal of business & industrial marketing
215
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
168
Journal of service management
151
Journal of service research : JSR
148
International journal of electronic customer relationship management : IJECRM
140
International journal of contemporary hospitality management
130
Journal of marketing
128
Gabler Edition Wissenschaft
126
Journal of travel and tourism marketing
119
Journal of hospitality marketing & management
116
The journal of product & brand management
113
Tourism management : research, policies, practice
112
European journal of marketing : EJM
111
Services marketing quarterly
111
Asia Pacific journal of marketing and logistics
107
Psychology & marketing
106
Journal of retailing
105
The journal of brand management : an international journal
104
Cogent business & management
103
Springer eBook Collection / Business and Economics
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
Service business
96
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
The international journal of bank marketing : IJBM
87
European journal of operational research : EJOR
86
Journal of marketing management : MM
84
International journal of production economics
83
Springer eBook Collection
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Journal of service research
77
Business horizons
74
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ECONIS (ZBW)
56
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1
AI-powered touch points in the customer journey : a systematic literature review and research agenda
He, Ai-Zhong
;
Zhang, Yu
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 620-639
Persistent link: https://www.econbiz.de/10014313666
Saved in:
2
Customer heterogeneity in the development of e-loyalty
Chocarro, Raquel
;
Cortiñas, Monica
;
Villanueva, Maria Luisa
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 190-213
Persistent link: https://www.econbiz.de/10011418526
Saved in:
3
Customer participation in online co-creation experience : the role of e-
service
quality
Elsharnouby, Tamer H.
;
Mahrous, Abeer A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 313-336
Persistent link: https://www.econbiz.de/10011456271
Saved in:
4
Social media and consumer engagement : a review and research agenda
Barger, Victor
;
Peltier, James
;
Schultz, Don E.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
Saved in:
5
The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011555463
Saved in:
6
Exploring buyer-seller dyadic perceptions of technology and relationships : implications for Sales 2.0
Rocco, Richard A.
;
Bush, Alan J.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10011555611
Saved in:
7
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Saved in:
8
A conceptual model of the drivers and outcomes of mobile CRM application adoption
Rodriguez, Michael
;
Trainor, Kevin
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10011555654
Saved in:
9
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
10
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
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