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Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
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Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Teaching and learning disrupted : isomorphic change
Crittenden, Victoria Lynn; Crittenden, William F. - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 112-123
Persistent link: https://www.econbiz.de/10011590136
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Beyond resumes : linkedIn for marketing educators
Hutchins, Amber L. - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 137-147
Persistent link: https://www.econbiz.de/10011590139
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All about that tweet : student perceptions of professors' social media use in the classroom
Merle, Patrick; Freberg, Karen - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10011590138
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Cultural values reflected in corporate pages on popular social network sites in China and the United States
Tsai, Wan-hsiu Sunny; Men, Linjuan Rita - In: Journal of research in interactive marketing : … 6 (2012) 1, pp. 42-58
Persistent link: https://www.econbiz.de/10009571563
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Testing a conceptual model of Facebook brand page communities
Shao, Wei; Ross, Mitchell - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
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Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
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Do users look at banner ads on Facebook?
Barreto, Ana Margarida - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 119-139
Persistent link: https://www.econbiz.de/10009764258