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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of hospitality management
889
Journal of business research : JBR
783
SpringerLink / Bücher
656
European Journal of Marketing
486
International journal of contemporary hospitality management
431
Journal of retailing and consumer services
357
Springer eBook Collection
277
Technological forecasting & social change : an international journal
277
Tourism management : research, policies, practice
271
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
247
International journal of internet marketing and advertising : IJIMA
243
Marketing Intelligence & Planning
219
Industrial marketing management : the international journal for industrial and high-tech firms
216
Management science : journal of the Institute for Operations Research and the Management Sciences
211
Journal of Food Distribution Research
208
Journal of hospitality marketing & management
205
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
201
Information systems research : ISR
197
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
Journal of advertising research
169
Journal of marketing management : MM
169
Journal of travel and tourism marketing
163
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
155
Psychology & marketing
151
Journal of marketing communications
150
Journal of management information systems : JMIS
149
Journal of marketing
145
International journal of advertising : the review of marketing communications
143
Europäische Hochschulschriften / 5
142
Management Science
138
Journal of Consumer Marketing
137
European journal of marketing : EJM
132
Journal of Agricultural and Applied Economics
130
Business horizons
127
Cogent business & management
121
Strategic Direction
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
117
Electronic commerce research
116
Journal of internet commerce
116
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ECONIS (ZBW)
141
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1
Social media influencers as human brands : an interactive
marketing
perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
2
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
3
Business to business digital content
marketing
: marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
4
Teaching and learning disrupted : isomorphic change
Crittenden, Victoria Lynn
;
Crittenden, William F.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10011590136
Saved in:
5
Beyond resumes : linkedIn for
marketing
educators
Hutchins, Amber L.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 137-147
Persistent link: https://www.econbiz.de/10011590139
Saved in:
6
All about that tweet : student perceptions of professors' social media use in the classroom
Merle, Patrick
;
Freberg, Karen
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10011590138
Saved in:
7
Cultural values reflected in corporate pages on popular social network sites in China and the United States
Tsai, Wan-hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10009571563
Saved in:
8
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
9
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
10
Do users look at banner ads on Facebook?
Barreto, Ana Margarida
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10009764258
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