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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
699
SpringerLink / Bücher
529
Journal of retailing and consumer services
326
NBER working paper series
326
Technological forecasting & social change : an international journal
307
Working paper / National Bureau of Economic Research, Inc.
279
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
251
International journal of internet marketing and advertising : IJIMA
237
NBER Working Paper
237
Springer eBook Collection
223
Management science : journal of the Institute for Operations Research and the Management Sciences
206
CESifo working papers
205
Information systems research : ISR
194
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
164
Discussion paper / Centre for Economic Policy Research
162
Journal of advertising research
162
Journal of marketing communications
161
International journal of hospitality management
158
Working paper
158
Journal of management information systems : JMIS
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
146
International journal of advertising : the review of marketing communications
144
Discussion papers / CEPR
143
Industrial marketing management : the international journal for industrial and high-tech firms
143
Games and economic behavior
139
Discussion paper series / IZA
135
Journal of economic behavior & organization : JEBO
130
Business horizons
129
Psychology & marketing
127
Corporate communications : an international journal
124
Cogent business & management
121
European research studies
121
Research
121
Electronic commerce research
117
Journal of internet commerce
115
Discussion paper
114
International journal of electronic marketing and retailing : IJEMR
110
Journal of marketing
108
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ECONIS (ZBW)
135
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1
Teach students to communicate a brand story with transmedia storytelling
Cronin, John
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
Saved in:
2
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
3
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
4
Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry
;
Okoe, Abednego Feehi
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
Saved in:
5
Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.
;
Horky, Alisha Blakeney
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
Saved in:
6
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
7
Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.
;
Strutton, David
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
Saved in:
8
Social media and consumer engagement : a review and research agenda
Barger, Victor
;
Peltier, James
;
Schultz, Don E.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
Saved in:
9
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
10
"Digital buddies" : parasocial interactions in social media
Yuksel, Mujde
;
Labrecque, Lauren I.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011639158
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