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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
136
Retail trade
135
Beziehungsmarketing
70
Relationship marketing
70
Online retailing
51
Online-Handel
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35
Pricing strategy
35
Brand management
34
Markenführung
34
Distribution channel
27
E-commerce
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Electronic Commerce
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Vertriebsweg
27
Retailing
26
Sales promotion
26
Verkaufsförderung
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Customer satisfaction
24
Kundenzufriedenheit
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Brand
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Dienstleistungsqualität
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Service quality
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Ladengestaltung
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Markenartikel
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Store design
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Lebensmitteleinzelhandel
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Marketing management
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Marketingmanagement
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Brand image
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18
Experiment
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Internet marketing
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Markenimage
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Online-Marketing
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Retail price
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Grewal, Dhruv
15
Verhoef, Peter C.
7
Blut, Markus
6
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
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Roggeveen, Anne L.
6
Burton, Scot
4
Monroe, Kent B.
4
Oppewal, Harmen
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Patrick, Vanessa M.
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Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
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Gauri, Dinesh Kumar
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Geyskens, Inge
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Guha, Abhijit
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Hardesty, David M.
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Haruvy, Ernan
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Howlett, Elizabeth
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Inman, J. Jeffrey
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Jha, Subhash
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Jin, Liyin
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Kukar-Kinney, Monika
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Lamey, Lien
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Lehmann, Donald R.
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Ma, Yu
3
Mantrala, Murali K.
3
Melis, Kristina
3
Neslin, Scott A.
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Reynolds, Kristy E.
3
Rudolph, Thomas
3
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Journal of retailing
Economisch statistische berichten : ESB
2,008
Journal of business research : JBR
2,007
Journal of retailing and consumer services
1,936
NBER working paper series
965
International journal of hospitality management
792
International journal of consumer studies
767
Working paper / National Bureau of Economic Research, Inc.
763
NBER Working Paper
741
Psychology & marketing
679
Discussion paper / Tinbergen Institute
584
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
529
Discussion paper series / IZA
488
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
448
SEO-rapport
402
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
SpringerLink / Bücher
389
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
356
European journal of marketing : EJM
351
Management science : journal of the Institute for Operations Research and the Management Sciences
347
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
328
Journal of travel and tourism marketing
322
Journal of international consumer marketing
321
Technological forecasting & social change : an international journal
310
Journal of marketing management : MM
308
Journal of marketing communications
304
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Cogent business & management
300
IZA Discussion Paper
299
Journal of marketing
295
The international review of retail, distribution and consumer research
295
International journal of retail & distribution management
293
Marketing letters : a journal of research in marketing
293
Journal of fashion marketing and management
292
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ECONIS (ZBW)
320
Showing
1
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10
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320
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1
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
2
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van
;
Sloot, Laurens M.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
Saved in:
3
Effects of service setting and other consumers' age on the service perceptions of young consumers
Thakor, Mrugank V.
;
Suri, Rajneesh
;
Saleh, Katayoun
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003732223
Saved in:
4
Shopping context and consumers' mental representation of complex shopping trip decision problems
Dellaert, Benedict G. C.
;
Arentze, Theo A.
;
Timmermans, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003744334
Saved in:
5
Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.
;
Goodstein, Ronald Charles
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
Saved in:
6
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
7
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
8
Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.
;
Levy, Michael
;
Kahn, Barbara E.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
Saved in:
9
Special issue: Enhancing the retail customer experience
Grewal, Dhruv
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003835788
Saved in:
10
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
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