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Consumer behaviour
318
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318
Einzelhandel
138
Retail trade
138
Beziehungsmarketing
70
Relationship marketing
70
Online retailing
51
Online-Handel
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Grewal, Dhruv
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Biswas, Abhijit
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Dekimpe, Marnik G.
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Journal of retailing
Journal of business research : JBR
2,060
Journal of retailing and consumer services
2,017
International journal of hospitality management
804
International journal of consumer studies
768
Psychology & marketing
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
540
Working paper / National Bureau of Economic Research, Inc.
449
SpringerLink / Bücher
412
NBER Working Paper
397
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
Technological forecasting & social change : an international journal
389
European Journal of Marketing
383
Journal of Consumer Marketing
379
Tourism management : research, policies, practice
361
The journal of brand management : an international journal
355
Journal of marketing research : JMR
354
European journal of marketing : EJM
350
Management science : journal of the Institute for Operations Research and the Management Sciences
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
326
Journal of international consumer marketing
322
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
316
Journal of marketing management : MM
310
Cogent business & management
307
Journal of marketing communications
305
Marketing letters : a journal of research in marketing
299
Journal of marketing
298
Journal of fashion marketing and management
293
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of the Academy of Marketing Science
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Marketing intelligence & planning
280
International journal of contemporary hospitality management
272
Journal of business ethics : JOBE
266
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ECONIS (ZBW)
323
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1
To jeep or not to keep : effects of online customer reviews on product returns
Minnema, Alec
;
Bijmolt, H. A.
;
Gensler, Sonja
;
Wiesel, …
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 253-267
Persistent link: https://www.econbiz.de/10011566694
Saved in:
2
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
3
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
4
Testing the performance of online recommendation agents : a meta-analysis
Blut, Markus
;
Ghiassaleh, Arezou
;
Wang, Cheng
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10014461662
Saved in:
5
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
6
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
7
Data privacy in retail
Martin, Kelly D.
;
Kim, Jisu J.
;
Palmatier, Robert W.
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 474-489
Persistent link: https://www.econbiz.de/10012495485
Saved in:
8
The role of big data and predictive analytics in retailing
Bradlow, Eric T.
;
Gangwar, Manish
;
Kopalle, Praveen K.
; …
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 79-95
Persistent link: https://www.econbiz.de/10011704696
Saved in:
9
Dynamics of customer response to promotional and relational direct mailings from an apparel retailer : the moderating role of relationship strength
Gázquez-Abad, Juan Carlos
;
De Cannière, Marie Hélène
; …
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 166-181
Persistent link: https://www.econbiz.de/10009240264
Saved in:
10
The evolution of marketing channels : trends and research directions
Watson, George F., IV.
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 546-568
Persistent link: https://www.econbiz.de/10011422341
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