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Customer relationship stage and the use of picture-dominant versus text-dominant advertising : a field study
Lewis, Michael; Whitler, Kimberly A.; Hoegg, Jo Andrea - In: Journal of retailing 89 (2013) 3, pp. 263-280
Persistent link: https://www.econbiz.de/10009781856
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The impact and determinants of nine-ending pricing in grocery retailing
Macé, Sandrine - In: Journal of retailing 88 (2012) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10009513152
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All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas; Pečornik, Nina; Binder, Christian - In: Journal of retailing 97 (2021) 3, pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
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The importance of trust for personalized online advertising
Bleier, Alexander; Eisenbeiß, Maik - In: Journal of retailing 91 (2015) 3, pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
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The impact of different touchpoints on brand consideration
Baxendale, Shane; MacDonald, Emma K.; Wilson, Hugh - In: Journal of retailing 91 (2015) 2, pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
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Music congruity effects on product memory, perception, and choice
North, Adrian C.; Sheridan, Lorraine P.; Areni, Charles … - In: Journal of retailing 92 (2016) 1, pp. 83-95
Persistent link: https://www.econbiz.de/10011484074
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Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
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Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German; Klapper, Daniel - In: Journal of retailing 92 (2016) 3, pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
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Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing; Rong, Chen - In: Journal of retailing 90 (2014) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
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Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth; Mahr, Dominik; Grewal, Dhruv; … - In: Journal of retailing 91 (2015) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10010500763