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Understanding brand and dealer retention in the new car market: the moderating role of brand tier
Verhoef, Peter C.; Langerak, Fred; Donkers, Bas - In: Journal of retailing 83 (2007) 1, pp. 97-113
Persistent link: https://www.econbiz.de/10003438286
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Shaping retail brand personality perceptions by bodily experiences
Möller, Jana; Herm, Steffen - In: Journal of retailing 89 (2013) 4, pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
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Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj; Jindal, Rupinder P.; Blair, Edward A. - In: Journal of retailing 89 (2013) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
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How to align your brand stories with your products
Chiu, Hung-chang; Hsieh, Yi-ching; Kuo, Yi-chu - In: Journal of retailing 88 (2012) 2, pp. 262-275
Persistent link: https://www.econbiz.de/10009562815
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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver; Plank, Andreas - In: Journal of retailing 98 (2022) 4, pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
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How task-facilitative interactive tools foster buyers' trust in online retailers : a process view of trust development in the electronic marketplace
Gupta, Pranjal; Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of retailing 85 (2009) 2, pp. 159-176
Persistent link: https://www.econbiz.de/10003870598
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Commitment in marketing channels : mitigator or aggravator of the effects of destructive acts?
Kim, Stephen K.; Hibbard, Jonathan D.; Swain, Scott D. - In: Journal of retailing 87 (2011) 4, pp. 521-539
Persistent link: https://www.econbiz.de/10009423187
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"If you loved our product" : do conditional review requests harm retailer loyalty?
Koukova, Nevena T.; Wang, Rebecca Jen-Hui; Isaac, Mathew S. - In: Journal of retailing 99 (2023) 1, pp. 85-101
Persistent link: https://www.econbiz.de/10014283363
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Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre - In: Journal of retailing 84 (2008) 4, pp. 449-460
Persistent link: https://www.econbiz.de/10003794952