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Consumer behaviour
53
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Brand management
51
Markenführung
51
Sales promotion
46
Verkaufsförderung
46
Einzelhandel
38
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21
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Verhoef, Peter C.
4
Breugelmans, Els
3
Grewal, Dhruv
3
Ma, Yu
3
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3
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3
Talukdar, Debabrata
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Aydınoğlu, Nilüfer Z.
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Nordfält, Jens
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Pancras, Joseph
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Ruyter, Ko de
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Journal of retailing
SpringerLink / Bücher
815
Journal of business research : JBR
747
The journal of brand management : an international journal
557
The journal of product & brand management
400
Journal of retailing and consumer services
349
Springer eBook Collection
223
Industrial marketing management : the international journal for industrial and high-tech firms
177
Gabler Edition Wissenschaft
176
European journal of marketing : EJM
150
Research
149
Psychology & marketing
136
International journal of hospitality management
135
International journal of project management : the journal of The International Project Management Association
131
Journal of strategic marketing
126
Springer eBook Collection / Business and Economics
123
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Journal of marketing management : MM
121
Journal of marketing communications
120
Asia Pacific journal of marketing and logistics
118
Europäische Hochschulschriften / 5
116
Marketing intelligence & planning
112
Harvard business review : HBR
111
Journal of marketing
111
Journal of promotion management : JPM
110
Harvard-Business-Manager : das Wissen der Besten
106
Journal of the Academy of Marketing Science
106
Marketing letters : a journal of research in marketing
94
The IUP journal of brand management : IJBRM
93
Journal of marketing research : JMR
87
Innovatives Markenmanagement
86
Journal of promotion management : innovations in planning and applied research
86
Tourism management : research, policies, practice
81
Business horizons
80
Journal of advertising research
80
Cogent business & management
78
The service industries journal
75
Journal of fashion marketing and management
73
International journal of advertising : the review of marketing communications
70
essentials
70
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ECONIS (ZBW)
97
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1
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
2
Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Palmeira, Maricio M.
;
Thomas, Dominic
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009423184
Saved in:
3
Premiums paid for what you believe in : the interactive roles of price promotion and cause involvement on consumer response
Kim, Claire Heeryung
;
Han, Eunjoo
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012295828
Saved in:
4
The impact of cross-channel integration on retailers' sales growth
Cao, Lanlan
;
Li, Li
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 198-216
Persistent link: https://www.econbiz.de/10011308949
Saved in:
5
Alliteration alters : phonetic overlap in promotional messages influences evaluation and choice
Davis, Derick F.
;
Bagchi, Rajesh
;
Block, Lauren G.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011484027
Saved in:
6
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
7
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
8
Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing
;
Smith, Michael D.
;
Telang, Rahul
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
Saved in:
9
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
10
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
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